Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact
M-Banking is a market-driven change project.
Using the triple bottom line(People, Planet,profit) standards adopted by United Nations and ICLEI TBL in 2007, M-Banking application will impact to the conditions of life for many farmers (people) in Congo, and generated incomes(profit)and finally to ensure a better planet(environment) that will be the result of education/training information deliver to farmers on different methods or skills to protect the environment. In rural zone in Congo, it's estimate that only 1/50 farmer have access to agriculural market information and finances services. The introduction of M-Banking application will help them to have a comfortable source of information on agricultural market and to finances services.
Problem: Describe the primary problem(s) that your innovation is addressing
Across developing countries, millions of people rely on informal economic activity and local level networks to earn their living. Most of these populations are from bottom of pyramid and they don’t have access to basic agricutlural market information and financial services/banks are costly and very limited. However, the outstanding growth of mobile sector worldwide has created a unique opportunity to provide social and financial services over the mobile network
Over the years, Information and Communication Teechnologies Update has covered the many ways in which mobile phones are used to promote agricultural,rural development and finances sectors. The technology has proven so useful that it is likely to remain a popular method of information delivery for some time to come. A recent World Bank report noted that mobile phones were ‘the single most powerful way to extend economic opportunities and key services to millions of people’. The report added that in the next few years almost all new customers connecting to mobile phone networks will come from the rural areas of developing countries.
Farmers living i rural and isolated zones in Congo often lack a comfortable source of agricultural market information and access to finances services.
For that reason, we decide to develop M-Banking application that will connect the " Unconnect" farmers to agricultural market information and finances services throught Mobile Apllication (M-Banking).
Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?
The Team of M-Banking will developed a mobile application that can be run on a wide range of java-enable phones delivering agricultural market information and finances services.
The information will be Sms, mms, videos that provide market prices, opportunities, cooperative news, exchange rates, training skills for farmers, credits, insurances, banks information, and M-Banking application will include tool for payments,etc
M-Banking application will be developed in many local languages from the Democratic Republic of Congo to reach a larger audience of people.
M-Banking will be developed to tackle two objectives:
- To Collect and deliver agricultural market information to farmers.
-To connect farmers to bank to get access to credits, insurances, exchange rates,etc
M-Banking will follow a three-phase plan. During the first and second phases, the managment team will developed a mobile telephony platform; refine product and services and alpha test among focus groups of farmers and banks and the product will be deliver.
To meet the objectives of the first-two phases, M-Banking team will incrementally hire 5 additional staffs; the third phase will include the operation,expansion of M-Banking and evaluation period.
Risk in the development of M-Banking
At this point the future looks very bright. Currently our primary concern is finding financial support to start the development of application.
- Need to recruit top developers
- Need to have access to different mobile carrier networks.
- Need have banks agreement partnership.
Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible
- We except than in 3 years of M-Banking successfully operation, M-Banking will be expanded to all regions of the democratic republic of Congo and will included additional services.
- We except that M-Banking will connect more than 300.000 farmers in finances services in Congo.
- We except that M-Banking will provide agricultural market information to more than 300.000 farmers in Congo.
If your innovation seeks to impact public policy, how?
Our innovation seeks to stimulate the governement of Congo to promote social Entreprise innovation as tool for poverty reduction.