For each selection, please explain the financial and non-financial support from each
A high profile advisory board that displays a broad collective knowledge and experience in social business, environment, and entrepreneurship additionally backs the strong team.
The Noah Foundation will serve for the charitable aspects, including eventual informational studies on topics of hygiene and sanitation as well as supporting the fundraising for the pilot project and the team members.
Our team is supported in its aims by Sulabh International, the largest Indian NGO working in the field of sanitation. Since their founding, 1,2 million private household toilets and 6,000 public toilets have been sold by Sulabh International. They will provide us with test facilities & infrastructure in New Delhi & India.
Recently (2011), we established an interdisciplinary partnership with Sandec of Eawag, the world leading aquatic research institute, who will provide us with their knowledge and experience in implementing a sanitation project in developing countries. In close collaboration with the x-runner team Sandec will develop scientific research, data collection, data evaluation, and marketing methods to ensure a safe process.
In addition, we received active support for concept development and “Social Business” planning from the Humboldt-Viadrina School of Governance, in particular from Prof. Dr. Stephan Breidenbach, founder of betterplace.org. We are continuously permitted to draw on the extensive experience and expertise of those at the Humboldt-Viadrina School,as well as to use their premises for our work.
How do you plan to grow and/or diversify your base of support in the next three years?
Our target group is the slum-dwellers without a private toilet who live above the poverty line. These two factors ensure that there is a basic need for the toilets as well as a way for users to finance the product. The social impact of the x-runner toilet, just as well as the market potential are immense considering that there are no private sanitation solutions for slums on the market so far. In India alone we have a target market of around 3 million households.
As explained our business model will consist of the sales and distribution of the x-runner to our local partners/NGOs, who will then facilitate and enable financing solutions to the individuals and families. On this assumption, we hope to reach a production volume of 30,000 toilets that will be sold in the first three years. Within these 3 years we are aiming to target the region of New Delhi as well as expand to the rest of India. Due to the worldwide existing sanitation crisis we are aiming to expand the product to further regions such as Africa and South East Asia. Therefore we are planning with Sandec of Eawag another pilot project in Uganda after the pilot project in New Delhi.
Another potential market is to sell toilets to public schools in India. Only 50% of Indian schools have their own toilets. This especially poses a problem for girls, who often drop out of school when they reach puberty because of the lack of toilets. Furthermore, the open, innovative spirit of children could be used to gain acceptance for the x-runner.
To achieve our goals we want to develop further potential partnerships.