Nature LIFE Extremadura

Nature LIFE Extremadura

Badajoz (Don Benito), SpainAcedera, Spain
Year Founded:
2010
Organization type: 
for profit
Project Stage:
Established
Budget: 
$1 million - $5 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Develops AGRO-ENVIRONMENTAL QUALITY first protocol, to ensure the highest quality from source to cosumidor, respecting the environment, recovering traditional farmland protection areas for orchards and defense of species, without increasing the price of the fruit.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if the fruit could save our forests (oaks, birds and animals)?
About Project

Problem: What problem is this project trying to address?

Solves the disappearance of the pasture and species, increasing the area of ​​oaks, giving food safety to consumers that by purchasing fruit in turn contributes to maintaining and conserving the environment where it is grown, without any increase in the final price fruit, obtaining a value that others do not offer, conservation and combating climate change and forest loss.

Solution: What is the proposed solution? Please be specific!

Maintaining and planting one oak / ha of fruit, guaranteed life of the forest and its species, adding quality and consumer well-being, that with the purchase of the fruit helps maintain nature, no increase in price, the consumer gets more products certified natural and nature awareness in turn helps to preserve the environment. The system is sustainable, because if the activity is allowed to perform, to be 1 oak / ha the system evolves to its original state which is the dehesa (oak), returning to fully repopulate the surface, thus guaranteeing the life of centenarian oaks and through new plantations continue to increase its size, helping to fight climate change.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Deforestation (clearing oriented convert the land to other uses or wastes leave without use) is one of the anthropogenic changes most widespread land area and important. It is estimated that over 5,000 years, the disappearance total forest land worldwide has risen to 1800 million hectares, which is a net average loss of 360 000 hectares years (Williams, 2002). Population growth and the booming demand for food, fiber and fuel have accelerated the pace of clearing to the point of that in the last 10 years the average annual net disappearance of forests reached 5.2 million hectares (FAO, 2010b)

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

http://tribunabbva.abcdesevilla.es/noticia/nature-life-extremadura-crea-un-proyecto-agricola-para-preservar-la-dehesa Keeping oaks (1e/ha), ensure the life of the forest, we value the environment and build awareness of conservation to consumers, without paying more for our fruits help with your purchase to keep the spaces where it is grown. As this system is distributed and released worldwide, consumers will demand that all food is produced by maintaining and preserving nature, avoiding climate change, so only buy these products support not only preserve existing century old oaks but are required to reforest farmland AGRI-ENVIRONMENT give life and to food quality, and the world's farmers will return to reforest cultivated land because they can not sell their products.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We are farmers and we get subsidies from the CAP (Common Agricultural Policy) and proceeds from the sale of the rice planting and stone fruit (peach, nectarine and plum). The capital contributed to the draft of the company itself.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

LIFE Nature is an innovative system, created by Naturextreme Life sl, no one in the world does, we are pioneers and we have no competitors. LIFE Nature is compatible with any crop (cereal, vegetable or fruit), preserves the environment and some species in danger of extinction, fight against climate change and the disappearance of forests and advancing desertification, awareness to society, the final consumer help with the purchase of our products to maintain the system and is fully sustainable and can evolve into the woods if you leave the activity
Team

Founding Story

The idea came from former miners, who put canaries to prevent a gas leak killed them while living bird could work in the mine, the air quality was at work. Extrapolating the idea, if you take care of the environment, if you do not harm nature with pesticides or attacks do ecosystem, birds and oaks certify the unbeatable quality of your products, as nobody does and therefore we have no competitors. Give environmental quality is a step further in defending the consumer which in turn protects and requires protection ensuring their conservation and increased surface without additional charge to the product obtained.
About You
Organization:
Nature Life Extremadura
About You
First Name

María de la Luz

Last Name

Tejeda Viota

About Your Project
Organization Name

Nature Life Extremadura

Organization Country

, BJ, Acedera

Country where this project is creating social impact

, Badajoz (Don Benito)

How long has your organization been operating?

1‐5 years

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

Any consumer want your money is well spent when buying a product, if it is also added to get the respect for the environment and take care with your purchase, you better health and help to take care of yourself, you force everyone who does not do (company or farmer) to do, get everyone to change their way of thinking, acting and ultimately consume. LIFE Nature, no increase in the final price, provides a natural product backed by the very nature and completely sustainable, take care that makes the original trees (oaks) and repopulate those areas where they were removed, increasing the area of trees and getting fight against environmental impact, climate change and desertification.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Greenhouse Gases, Sustainable Agriculture.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

Our product meets the needs of any consumer and age worldwide.

Impact: What is the impact of the work to date and expected impact in the future?

http://tribunabbva.abcdesevilla.es/noticia/nature-life-extremadura-crea-...

Today we have 25 hectares in stone fruit production in the project, preserving nature and its species (some endangered), this natural filter guarantees the consumer that what you eat is totally natural. In the future, when the consumer knows it can require companies to occur by this innovative system, increase the area repopulated by trees and improve environmental quality and the planet, thereby combating climate change.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

Increase fruit acreage, planting or respecting the density (one oak / ha), up to 200 hectares. After making a horticultural center to sell the fruit with our brand and market reach. Promote and disseminate the LIFE Nature system from international food fairs, giving consumers know the product and its benefits. Then settle in Latin America (Bolivia, Argentina, Chile), to produce from both hemispheres and maintain a constant production throughout the year.

Financial Sustainability: What is your business model to ensure financial sustainability?

As farmers we sell rice subsidies and stone fruit.
To expand the project would need 4 million.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.