Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our strategic target audiences are:
1) The Trend Setter - she is an Instagram fanatic, part of the younger generation who keeps up with the latest trends. She loves having unique items of clothing, and the biggest compliment her friends could give her is “where did you get that!” 2) The Adventurer - He is a young active individual who loves spending time outdoors. He regularly plays sport, enjoys travelling and hitting the beach on a hot day with friends. Our marketing strategy is to create a movement.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money will allow us to improve our existing prototype and source quality components to improve the functionality and durability of our product. Over the next two years, we hope to spend 50% of the prize money on research and development to increase the energy efficiency of solar films. The remainder of the prize money will be used to expand our team, particularly with respect to technical experts on infrared honing and solar-electricity energy conversion. Our hope is to improve the circuitry layout of our solar cap so that light energy absorption reaches 90% efficiency, and also enable us to afford more quality material that will drastically help minimise energy loss from the cap's fabric.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
In 2011, I was appointed the National Coordinator of the Australian Economics and Business Studies Competitions (www.studentcompetitions.org) and currently serving on the Board as Senior Advisor. In my role, I led a 10 people team through all phases of the competition process; including designing mail-out packs, distribution to schools, test construction, student reporting, and hosting award ceremonies in every State.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?