Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Direct users are primarily people with disabilities who are full of desire to be in society having a good work and living a full life.
A wide range of people who buy these products that we offer. They need to understand that are buying not only a good product at low prices, but also buying value.
Benefactors and donors - this can be anybody who just bring something good to sell, or some businessman providing support in the framework of corporate social responsibility.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
It is very important to realize our intentions, but without help, this process will be delayed in time. Winning money will greatly help us to start a real store, to pay rent for it, to buy equipment and popular products, to order advertising, to cover shipping costs.
The publicity is an essential attribute of success. We do not want to be known only in our neighborhood or city; we need to disseminate information to make a difference in a country. People can unite the efforts.
Due to the financial support and work with the proliferation of information, we hope to term of 10 years to achieve our goals: operating Charity stores in different parts of Ukraine and Kyiv, training centers and Centers where people with disabilities could work.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Among our successfully implemented initiatives:
- A day care Centre for children with severe disabilities. 35 children receive professional help here, paying 1/3 of the cost of services.
- A workshop for people with disabilities. It deals with 10 young people who make hand-made products and sale it at fairs, events, thus developing their activities.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?