Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
People aged between 20 and 50 years of age who live in urban areas, men and women with middle income, who are passionate about riding a bike and promote a healthy lifestyle.
Also, the project COBI Bicycles is aimed at people currently using as their own car as a main means of transport -the project's goal is that, in the end, to make a change in their behaviour, and mentality to determine them to tackle another means of transport that is healthy and practical, namely: cycling.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
With the prize money we are going to grow up our social business. We are going to make a marketing campaign and we are going to develop our business in another town in Romania.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
We are at our first experience with these project.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?