Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Based on our interventions over the past few years, we have discovered 2 groups of customers:
- Residential customers, predominantly without access to the electricity grid, who require access to lighting and mobile charging
- Small business owners, who have access to the grid around 50% of the time, who require electricity to ensure the continuity of their business (lighting, ventilation, mobile charging)
Our staff engage these two groups to increase their productivity and hence quality of life.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
We have developed a solid model that is changing the lives of energy-poor communities, while providing economic opportunities for local people, but require accessing to flexible capital and financing in order to reach the scale that will allow us to be a self-sustaining organisation.
Until recently, we've avoided publicity and coverage, instead focusing on implementation and operations, and assuming that publicity will come. Unfortunately, we've realised that it doesn't always happen that way, and that some publicity and projection of our work is important to attract the right funders and supporters.
For this reason, the publicity from the Awards would help us to raise our public perception and raise $200,000-$500,000 in funding.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Our results are evident: solar lights to 4000 households in rural Pakistan in the past year.
Prior to this, I built and scaled the Network of Organizations Working for People with Disabilities, Pakistan (NOWPDP). During this time, I designed and mobilised funds for a number of projects, including:
- The Rickshaw Project: on-call rickshaw service run by people with disabilities (PWDs)
- heARTwork: build skills of PWDs through art products
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?