Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
The primary impact for the general public is that the tube stations are free of bottle and can litter, creating a cleaner environment and a greater sense of wellbeing. The beauty of EcoEuros is that this clean environment is not because of an increase in cleaning staff, but by giving consumers an incentive to recycle. Because the collection is separated, the collected material can be fully recycled. This way, EcoEuros creates a closed-loop recycling infrastructure. Simultaneously, EcoEuros wants to train the general public to recycle. We believe recycling will not continue to be a choice in the 21st century, but a must.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
We will start with a pilot of two machines in the subway of Rotterdam in the fall of 2014. The announcement of this pilot has already led to positive feedback, especially from the recycling industry. We have for example been contacted by a large European recycling company, who have shown interest in working together with us. Furthermore, an advertising company (with whom we are working with during the pilot) have expressed their interest in rolling out the EcoEuro concept. Finally, the retailers in the subway are looking forward to the pilot, and expect that their sales will improve. So: the impact of the pilot is substantial, and gives us a strong incentive to push EcoEuros forward.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
EcoEuros can become a leading company in the circular economy. Our model, which combines adverting, coupons, and recycling, can be implemented in diverse environments. The most logical would be subway/train stations, as all involved parties will benefit from our presence. After the successful pilot in Rotterdam, EcoEuros can spread over all major transport networks. Further, we believe that EcoEuros fits perfectly in gas stations, as they are always looking to increase their shop revenue, and are large retailers of the products which can be recycled in our machine. Plenty of growth potential!