Change Is Here

Athena, GreeceAthena, Greece
Year Founded:
Organization type: 
for profit
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences. is Intelligence, is a rule-busting Innovation, has a “New Game Strategy” business model whose aim is to bring together under the same “roof” the cooperatives and the consumers in order to bring an end to the sky high prices and help those in need.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

About Project

Problem: What problem is this project trying to address?

Greece remains expensive on commodities, despite the recession, falling incomes and unemployment. Based on various surveys conducted from time to time, the prices of many products and services in the domestic market vary widely in relation to other countries, even when the comparison is made with countries that are under fiscal consolidation and austerity.

Solution: What is the proposed solution? Please be specific!

Many grocery shoppers – probably a majority – have always described themselves as seekers of value. They shop around for the best grocery deals, clip coupons, buy private label products and reduce their pantries to the items they consume regularly. However – the current recession – the deeper and sharper that most grocery shoppers experienced has unquestionably resulted in a marked increase in the prevalence of value seeking behaviors. Frutopia is not just a tool where consumers and cooperatives earn more. Frutopia is a Social Enterprise using a very effective way to create value for everyone, especially those in need. In order to deliver value we created the “ Change Voucher Scheme”. Live Shopping - Visual Shopping - Social Shopping
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Not to be disclosed at this stage.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

I can't possible give you any qualitative or quantitative data as we are on a "Blue Ocean Mode". Frutopia Will Change The World.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?


Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Not to be disclosed at this stage.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Noone else is addressing the same problem the way Frutopia does. Frutopia is Like No Other.

Founding Story

There are plenty of "Aha" moments on my video and my Facebook account to see. Check them out.


Elias Mavrides Jr
About You
About You
First Name


Last Name


About Your Project
Organization Name
How long has your organization been operating?

Organization Country

, AT, Athena

Country where this project is creating social impact

, AT, Athena

What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Individuals, Foundations, NGOs, Businesses, Regional government, National government, Other.


Health and Hygiene, Improving Nutrition, Waste and Packaging, Sustainable Sourcing, Fairness in the Workplace, Opportunities for Women.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

Every consumer is a potential Frutopias customer and I split them in two main groups. Those who can afford the finest and those who don't. The first group will join Frutopia in order help dicrease the prices lighten the load for the second group and the second group will join Frutopia to take advantage it's offer to indulge in finnest in a better price. By participating, both groups will end up helping a third group.. a group that can't afford even the basics!

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

Silly question.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

This is my first entrepreneurial strike hence I don't have previous experience as a Head of my own business organization. Although, coming from an entrepreneurial family with a long track record in innovation and success, being the Head in every other aspect of my life is as natural as breathing air. I failed and succeeded briallianty.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?


Will you require a visa to enter the UK?

Are you are a current Unilever employee?