Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our customers are the women collecting forestry waste in rural areas and LPG users in cities. Dazin also aim to provide fuel cookies for commercial users to boarding schools, restaurants, Army etc. The rural households provide forestry waste and get fuel cookies from the nearest Collection Points operated by local woman. Dazin operates retail stores for selling the fuel cookies in urban areas. All the customers value our product as it is smokeless, reliable and can be used for both cooking & heating.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
As we reduce upfront cost for a customer, that burden is put on us. We have to purchase the stoves in advance and retain the cost from fuel sales afterwards. Our previous awards has helped us to prove concept, reduce upfront and increase the health & environment benefits in 2 villages. With this award money, we are aiming at scaling upto 15 more villages and in 3 cities providing us a strong foundation for our concept. It will also create powerful word-of-mouth resulting in a ripple effect, as we observed in our pilot success. Unilever global network can also help us by connecting with potential investors and donors by spreading the word.
Publicity: We want to spread our message to the world, Let’s put open fire cooking in museums by 2035.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I have worked closely with the founders of Inyenyeri, Rwanda and Emerging Cooking Solutions, Zambia. At the start-up stage, I was involved in trying out various strategies to find out replicable and financially sustainable business model which can be scaled nationally. It was an experience for me to learn from failures as well as to understand an organization building from bottom up. Dazin is also build on my previous entrepreneurial activities.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?