Innosensia - Bacteria Sensor

Innosensia - Bacteria Sensor: Nano-tech that can visualize the bacteria level of food & reduce food waste

GlobalLund, Suecia
Year Founded:
Organization type: 
for profit
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Innsoensia, provide smart packaging solution within nano-technology. The technology is based on bulk detection of various dangerous bacteria including E. Coli, Salmonella and Listeria. The technology can be used for a wide variety of food in defrozen, refrigerated and room temperature food packaging

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Innosensia can decrease global food waste and increase food security?
About Project

Problem: What problem is this project trying to address?

In Sweden we throw away 2 million tons of eatable food each year and it cost the society 2+ billion €. This unnecessary usage of food also contribute to negative effects on the environment. By reducing the food waste by 10% it will save the society 200+ million €. Much of the wasted food is thrown away due to the lack of knowledge and the uncertainty that a person do not want to eat spoiled food. We have a solution to this problem.

Solution: What is the proposed solution? Please be specific!

Innosensia has developed a visual color indication/sensor using gas sensing technology with approved substances for inside food packaging. By bulk detection the sensor can identify various dangerous bacteria including E. Coli, Salmonella and Listeria. The technology can be used for a wide variety of food in defrozen, refrigerated and room temperature food packaging. High throughput cost-effective printing process at room temperature with a marginally added cost (compared to conventional printing) and with high scalability. By detect the bacteria and provide the costumers with a color indication if the food is spoiled or nor, we believe the technology provide a better and more safe indication than a best-before-date.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Today, costumers are provided with a best-before-date as a recommendation in which time frame the food product should be consumed. But the b-f-d is only a recommendation and the food status depends on many factors such as how it's been treated in the store and home. The uncertainty behind that is probably why we throw away eatable food. We are not willing to take the risk of being food poisoned. Innosensia provide the bacteria level in real time and the tells you visually by a color transformation if you could eat the food or not. The color transformation can go faster depending on how the costumer treat the product and provide a more trustworthy indication of when you are able to eat or not to eat your food.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Since the product isn't on market at the moment it is hard to tell the impact. But the possible impact can be huge. If our product can decrease the waste of food by 10-20 % (Sweden) the society will save 2-400 million €, just in Sweden. The solution/product can also address the cheating of re-packaging food which has been a big subject in Sweden recently. The food retailer, if using our product, can not longer sell spoiled food and try to fool the costumer. The costumer in the other hand get a much more safer indication of the status of the food which is more trustworthy and consequently do no throw away eatable food in same extent as today. The food industry might also need to be more precise in how much food they produce making the waste in the the early stages even more important. Food waste is a global concern and the technology is applicable to all markets.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The team behind Innosensia are trying to connect with as many big actors as possible at the moment to get an idea of the obstacles with attaching the sensor to different products and raise the awareness of our solution and contribution to the waste problem. In the future the Innosensia team will further develop the sensor to be able to detect the exact bacteria as well as connect the sensor to the RFID technology to reach the market of smart homes. With the RFID technology it can be possible with an app to get notifications when you need to consume your food.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Reduce cost in production and optimize sale. Since, we plan to sell this product on a license basis to keep additional cost to the consumer as low as possible we need to partner up with a company that can produce the sensor and attach the sensor to a plastic film that packaging companies with very little effort can use within their production. The more we can produce the cheaper the sensor will get due to the effect of scalability.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is no one else that we heard of that found a similar solution. There is a few actors working with the cold-chain. An unbroken cold-chain would give you three extra days to consume the food product. But, bacteria detection within food packaging haven't ben heard of, yet. There is certainly competition out there but with low cost per sensor we have a huge benefit compered to other actors on the market.

Founding Story

Martin Olsson, who is the founder and inventor of Innosensia got food poisoned by meat for about a year ago, even if the best-before-date told that he had 5 days left before expiring. He then went back to the lab and started to elaborate with different solutions to prohibit this from happening again. Although, Martin invented the sensor he needed help to talk to customers and the business part. Two young high performance master students jumped right on the project as entrepreneurs with help from a more senior advisor with more experience.


Innosensia consist of four people. Henrik Hedlund is a serial professional with experience from consultancy, research and ventures. Henrik holds a Ph.D in Physics. Martin, the founder, is a PhD student in Theoretical Chemistry at Lund University and holds a MSc in Engineering Nanoscience. Erik Lindberg and Robin Thiberg are the entrepreneurs and holds MSc in Technology Managemet and Law.
About You
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Organization Country

, SK, Lund

Country where this project is creating social impact

, GLOBAL, Global

What awards or honors has the project received?
Funding: How is your project financial supported?



Waste and Packaging.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

Innosensia will provide smart packaging materials to the food packaging industry and food retailer industry. We have received positive response both nationally and internationally. Flextrus (Swedish packaging company) and Toppan Printing (Japanese packaging company) has initiate further discussion due to the urgent need in the food industry to guarantee the status of the food and minimize the risk of selling spoiled food.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

Innosensia need to execute further testing to guarantee that the sensor reach same results every single time. We also need to produce sensor in order to test the product with costumers and get empirical results how the product works. Innosensia has ad-on solutions within existing RFID technology that can add further value to packaging companies as well as food retailers. RFID technology combined with the sensor can make it possible to not only indicate the level of bacteria but also update the best-before-date digitally in real time as ell as the prize for the product. The publicity will give us credibility when speaking to possible customers as well as inform the food industry that we might have the solution within food security.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

Some of the team members has been involved in start-ups before or worked close to innovation and the start-up arena. For others this is something new with non or very little experience i terms of creating a business but worked within business development within the internet arena and FMCG. Since the product is quiet technical we have two team members that works or doing research within nano-technology.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?


Will you require a visa to enter the UK?

Are you are a current Unilever employee?