Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our customers are primarily travelers who are after the experience of traveling instead of the usual tour activities. Specifically, we saw that Europeans are more inclined to book trips with us as they appreciate history and culture more than usual travelers looking for beaches and nightlife. Foreign students are also considered primary customers since they appreciate activities that expose or connects them with local communities.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money will help us implement our solution which will help us reach the right market and increase the profitability of the organization. An increased profitability will lead to more opportunities such as networking and new partnerships, for the local community and economy that directly benefits from our operations.
On the other hand, publicity will be very helpful in re-connecting Culion to the world which serves as the core of our project. This will introduce Culion to a wider range of people and organizations.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Prior to Kawil Tours, I also initiated the establishment of a consumer cooperative in Culion together with other mission partners. The coop served as an economic catalyst and indirect price stabilizer in the market. This year, I co-founded a design and communications company that works with NGOs, start-ups, and other organizations that need professional design & communication services but restricted by financial resources.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?