Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our recipient groups are small-scale entrepreneurs (annual revenue <$10,000USD) in rural communities of East and Southern Africa -- people who are innovative, curious, and hungry for a little help with their businesses.
Our clients are local NGOs, corporations, or community groups, through whom we identify and engage target communities and recipients. For these clients, our value comes through the relationship-building work that we do to support their existing social responsibility goals.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
We've set a goal to reach 100 entrepreneurs in 3 countries by 2017, and finding the next stage of funding to support our growth will be the key to hitting that target.
The prize money would ensure we could cover our barrier expenses (airfare, classroom materials) and expand our teaching team (from 2 part-time to 5 full-time Kedge leaders) to meet the rapidly-growing demand for our help.
And publicity would help us to expand our network of sponsors, mentors, and supporters -- meaning more support resources (like guest lectures from national business leaders) for our Kedge participants.
Fundamentally, the prize/publicity would help us grow Kedge beautifully, rapidly scaling to more communities and more entrepreneurs in need.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Developing leadership at the interface of business and conservation has been an interest of mine since I was an undergraduate, spearheading the student-led institutional appeal for a Howard University Recycling Program.
After graduating, I built LushGreen Consulting, a sustainable design company, and as a graduate student, I've helped lead the growth of GoMarket, a sustainable agriculture startup in North Carolina.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?