Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
I envisage that my customer groups include a wide cross section of society. In India, many people consume jackfruit in major cities, the only problem is saving the jackfruit from going to waste in rural areas.
In Australia, I have currently started a market where I sell jackfruit to the wider public, and it is a relatively unknown fruit in many western countries. It is my goal to introduce jackfruit to the wider public - especially in western countries. Often people love the taste of the fruit!
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
I'd love to start a social enterprise cafe and branch out into franchises worldwide. Jackfruit is incredibly versatile as it can be eaten fresh, in curries, salads, desserts or made into 'pulled pork'. Ideally, my first cafe would be located in tourist hubs such as Mumbai, where it will hopefully educate travellers on the amount of jackfruit waste. This cafe will be sustainable and I hope to make use of on site composting to reduce food waste, as well as implement an on site garden. I hope to spread awareness of this fruit to Australia by lobbying both Indian and Australian governments to allow the import of fresh jackfruit into Australia, in an effort to reduce wastage in India. Money will be spent on cold chain and processing solutions.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Managing a market stall Gold Coast markets called 'La Jaca', this stall encourages the public to try fresh jackfruit, as well as jackfruit chips. It is my intention to spread awareness of jackfruit, it's not found in the 2 major supermarket chains.
2013 Junior World Entrepreneurship forum in Singapore
Nanyang Technological University's 'Entrepreneurship and Innovation Asia' program. 2014 Impact Youth Social Enterprise Conference, Brisbane.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?