Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
People with a desire for organic locally grown food for improvement of their social and economic situation. Elderly owners of uncultivated agricultural land and unemployed people, those who have land with those who need land for growing food. With the direct social approach we will connect socially disadvantaged groups in the towns and rural areas will be directly jointed with the cooperative work for food production. We will use new organizational forms.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
With the help of the prize money we will be able to continue the pilot project towards establishment intergenrational social cooperative. Next year we will establish connection on the basis we achived in pilot project on results we gained this year. Already connected people, with no knowledge and no land will gain the knowledge of traditonal multifunctional organic farming and food growing under the guidence of eldery farm owners and under supervision & help of the Intercer team.When this connection will be producing supplements of food we will establish a cooperative with a eco-social mark for entering the food market.This will enable people an opportunity for employment, direct supply route to customers and implementation of future ideas.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I am part of the Inter(trans)disciplinary laboratory (GT22 - http://tgas2014.wordpress.com/gt22/) that connects art and sport and life, and through organic growth and analysis establishes educational, research and productional platform in Maribor, Slovenia.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?