Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Almost everyone suffers from the problems mentioned earlier, so my target customers are all groups of people. However, the poor people are the biggest sufferers, so my focus is more on them. So far, I have received positive and valuable feedback from everyone I shared the solution with. The neighborhood I have fully covered is itself the proof of the effectiveness and people's acceptance of my solution.
I basically go from neighborhood to neighborhood explaining the solution. Word of mouth marketing too.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money would allow me to expand and spread the solution exponentially. Since setting up a production unit is not that expensive and one unit can cover an entire unit if it has enough workers, I could launch multiple units in several districts in one go. It would also allow me to use some of the more costly but penetrating marketing strategies.
I need the publicity more than the money. The publicity I gain would make applying the solution on a country-wide scale much easier and knowledge about the solution would then spread like wildfire, and even if someone doesn't understand the solution would still be interested to try it out just to see what all the noise is about.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
This is my first entrepreneurial initiative.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?