Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Primary customers identified - Those earning $1-$2 per day (BOP market), living in abject poverty and whom use paraffin and candles as their main source of fuel for lighting. These primary customers are found predominantly in third world countries.
Secondary customers identified - Middle income class found in first world countries that aspire to make use of sustainable technology to improve their lives whilst not damaging the Earth. These customers are outdoor enthusiasts, Campers and "ECO-warriors".
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money would help me to fund the prototype to production stage. As well as the trial testing Phase (manufacturing of the MVP's - Minimum Viable Products and getting them to end users for testing purposes). My business model is based on a B2B pipeline and therefore publicity generated would help shine the spotlight on my invention and in turn open doors for opportunities with large strategic and corporate partners. The prize money would also allow the freedom to work on additional models to cater for a different set of needs within the chosen markets.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?