Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our customers are mainly groups of people who moved in rural areas, people doing sustainable agriculture and environmental conscientious people. This solution is not the new invention but it is made to be universal and to fit in any model of dry toilet which is crucial for customers. Also people value a high hygiene natural material which is made of and the low price. Education in sustainability helped but recommendations of satisfy users made this product to grow and to be heard of.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
First of all, part of the money will be used for upgrading production of our product. Providing kiln for ceramics will reduce our existing production expenses on third(we will reduce transport and renting kiln service expenses to zero). This will also accelerate making process.
Part of the money will be used in organizing lectures and educational workshops in rural areas about importance of reducing water and ground pollution and fresh water consumption with composting toilets. Also, part of the money will be used for certain number of separators which will be given for free to the people from poor and undeveloped ares that want to make change in their main habit.
Publicity we need and it will definitely help us to spread internationally
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
As high school student, with group of colleagues, I got Norwegian grant for small business innovation for student enterprises program. We pass trough training, trade and micro-credit program. We had task to, in a year, make the same profit from our enterprise as we got from micro-credit. We succeeded to double profit.
As certified permaculture designer I often hold lectures in environmental conservation, green designs and natural building.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?