Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Mokha Origin connects impoverished Yemeni farmers with U.S. consumers.
For U.S. consumers, Mokha Origin provides a historic beverage, "The World's First Coffee," as well as a service, Mokha Trace, that provides consumers with verified geographic information and a taste profile for their coffee.
For Yemeni farmers/NGOs in the coffee sector, Mokha Origin delivers a tool to incentivize best practices by identifying where the highest quality, highest yield coffee is produced.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Mokha Origin hopes to expand rapidly over the next two years. Within a year we hope to sell 20,000 lbs of Yemeni coffee in the United States. Within two years we hope to be able to accurately trace 40 million lbs of coffee using our Mokha Trace tool. The funding from the Changemakers competition will go towards purchasing green coffee as well as developing a comprehensive database of Yemeni coffee.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Edward Kenney previously served as an Associate in the Obama White House, working in the Office of Presidential Personnel. He owns two companies in Washington, DC: Kenney & Kenney Properties and Kenney Real Estate.
Anda Greeney was a military officer and ran training events for the Office of Sexual Assault Prevention and Response. His contributions saved the Air Force over $400,000, which led to an offer to manage the entire SARP office.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?