Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
MUNI 360 / MUNI Market Day will be the flagship project of MUNI, the landmark event that aims to be the biggest event celebrating creativity, design, and sustainability that engages its audience through a mindful marketplace, interactive fora and workshops, live music, exhibits and more.
Jamir Ocampo of Tsaa Daloy, promoting premium Philippine teas and promoting organic farming and biodiversity conservation, Charlene Tan of Good Food Community, community-shared agriculture, and Mara Marzan of Marsse, locally crafted wooden products made from sustainably farmed trees -- these are just some of the entrepreneurs who have given us such encouraging feedback on the quality of the community we bring to them and their brands.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The first MUNI Market Day served as a pilot test for a bigger MUNI Market Day, and a more holistic MUNI 360 festival.
The first MUNI Market Day engaged 16 sellers and brought 700 guests to learn the stories of these entrepreneurs, chat with fellow like-minded in the community, and support social enterprises. The event was advertised in a major local broadsheet and was covered by various online and print publications and a lifestyle show on cable TV.
Feedback from both merchants and guests were also favorable in that the merchants said the quality of event goers was exactly the kind of consumer that valued what they had to offer -- products and services that had triple bottom lines and meaningful stories. Guests also valued the fora and workshops and activities and how they learned so much and now felt like they had a community that supports sustainable lifestyle change.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
By 2016, we would want this event to grow by 400-500% in number of partners / merchants, and in number of guests. We intend to make this an annual -- also supported by new weekly content on our site and newsletters, and our monthly community events, in Manila, and in other MUNI hubs across the Philippines and the world.
By 2018, we envision that the MUNI 360 Festival to have grown 1200%, and that it be recognized as a much anticipated, creative, educational event that leading lights in the fields of creativity, design, sustainability, and entrepreneurship converge in Manila for.