MUNI 360 / MUNI Market Day by MUNI

MUNI 360 / MUNI Market Day by MUNI: A community platform for ideas, design, and collaborations for sustainability

Pasig, PhilippinesPasig, Philippines
Year Founded:
Organization type: 
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

MUNI 360 is a 3-day festival that aims to provide holistic learning on ways regular citizens can live more sustainable lives with how they shop, eat, travel, work and play through forums, workshops, a marketplace, live performances, exhibits and more. :)

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

WHAT IF we could make thousands of people adopt more sustainable lifestyle choices, such that the little changes they make add up to a significant whole?
About Project

Problem: What problem is this project trying to address?

There is an estimated 30,000 social enterprises in the Philippines. However, most are small with a localized focus, lacking the capacity, resources, or desire to scale up operations to reach more beneficiaries. Furthermore, startup MSME attrition rates can go as high as 50%. How then can we support the development, sustainability, and increased impact of these enterprises?

Solution: What is the proposed solution? Please be specific!

Many groups have taken it upon themselves to create support systems for social enterprises -- conducting seminars / training for their capacity-building, product and business development, funding / impact investment, and so on. However, we feel that an integral component is lacking here when the social enterprise customer base is overlooked. As such, it is our mission to educate consumers on the importance of knowing more about their purchases, highlighting products worth supporting, giving merchants and avenue to showcase their wares, and granting the market access to these products and stories through a fun, educational, holistic event that gathers together mindful business owners with conscious consumers.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

MUNI 360 / MUNI Market Day will be the flagship project of MUNI, the landmark event that aims to be the biggest event celebrating creativity, design, and sustainability that engages its audience through a mindful marketplace, interactive fora and workshops, live music, exhibits and more. Jamir Ocampo of Tsaa Daloy, promoting premium Philippine teas and promoting organic farming and biodiversity conservation, Charlene Tan of Good Food Community, community-shared agriculture, and Mara Marzan of Marsse, locally crafted wooden products made from sustainably farmed trees -- these are just some of the entrepreneurs who have given us such encouraging feedback on the quality of the community we bring to them and their brands.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The first MUNI Market Day served as a pilot test for a bigger MUNI Market Day, and a more holistic MUNI 360 festival. The first MUNI Market Day engaged 16 sellers and brought 700 guests to learn the stories of these entrepreneurs, chat with fellow like-minded in the community, and support social enterprises. The event was advertised in a major local broadsheet and was covered by various online and print publications and a lifestyle show on cable TV. Feedback from both merchants and guests were also favorable in that the merchants said the quality of event goers was exactly the kind of consumer that valued what they had to offer -- products and services that had triple bottom lines and meaningful stories. Guests also valued the fora and workshops and activities and how they learned so much and now felt like they had a community that supports sustainable lifestyle change.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

By 2016, we would want this event to grow by 400-500% in number of partners / merchants, and in number of guests. We intend to make this an annual -- also supported by new weekly content on our site and newsletters, and our monthly community events, in Manila, and in other MUNI hubs across the Philippines and the world. By 2018, we envision that the MUNI 360 Festival to have grown 1200%, and that it be recognized as a much anticipated, creative, educational event that leading lights in the fields of creativity, design, sustainability, and entrepreneurship converge in Manila for.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Revenue will be generated through corporate sponsorships, merchant rental fees, and ticket sales for the most part. By generating great buzz (through marketing and event design) around our events, we intend to attract a fair amount of corporate sponsors so that we can also extend lower rental fees to potential merchant partners at the event. We also intend to create engaging, high-value activities that guests will be willing to pay for.

Founding Story

On my personal blog, I used to blog about healthy eating, green practices and cause-driven businesses, and I kept thinking more and more that there should be an avenue where different people could contribute their own ideas and discoveries that help in shaping a culture or way of life that is happier, healthier, greener and more inclusive. Moreover, I thought there was a lack in opportunities for mindful businesses to showcase their companies, and consumers to learn more about more wholesome options. I then decided that I wanted to be the person that gathered these people together, through a massive community event, but not before getting traction for the community online through our blog and social media.


The team is composed of 2 full-time staff handling business development and marketing, and 1 part-time operations and marketing assistant. Legal and financial obligations are outsourced. We also work closely with a business strategy & operations consultant, an editor-in-chief and content manager, 2 developers (for web / apps), and a rotating pool of writers, designers, filmmakers and event volunteers.
About You
About You
First Name


Last Name


About Your Project
Organization Name


How long has your organization been operating?

Organization Country

, RIZ, Pasig

Country where this project is creating social impact

, RIZ, Pasig

What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Individuals, Businesses, Customers.


Waste and Packaging, Sustainable Sourcing, Inclusive Business.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

Our main audience includes social entrepreneurs / mindful makers, as well as conscious consumers. And yes, based on their feedback from our events, they do value the community that we're building. We engage different groups through online channels (blog, social media), and through offline events both MUNI-organized and those organized by partner organizations.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

The prize money and publicity would help us achieve our objectives by giving us more resources to craft our branding and communications, and create a more buzzworthy event by allowing us to tap more high profile speakers and performers for the event. It would also help us create more content (articles, photos, videos) leading up to the event, and then also thoroughly document the activities so that more people will benefit from key learning and insights.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

Prior to managing MUNI, I was CEO of Punchdrunk Panda, a retail graphic design company initially based in the Philippines, and is now making its presence felt in the US & Canada. Apart from product design & development, I handled most of the company's marketing initiatives from 2008 to 2012, including but not limited to photo shoots, blogger events, and community gigs branded Anteroom Sessions which featured a marketplace, live music, and more!

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?


Will you require a visa to enter the UK?


Are you are a current Unilever employee?