Obatech

Obatech: Building Patient-Pharmacist Relationships

Magelang/Jogjakarta, IndonesiaSingapore, Singapore
Year Founded:
2013
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Obatech improves the relationship between nurses/pharmacists, and their chronic disease patients in Indonesia. Our system enables them to organize and document follow up, bringing patients back to clinics; guides them through assessment; and gives them access to training to upgrade their skills.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

a chronic disease patient could call their nurse or pharmacist for support when they felt confused or frightened about their chronic disease?
About Project

Problem: What problem is this project trying to address?

Obatech enables nurses and pharmacists at hospitals and pharmacy chains to be better chronic disease patient managers. With only 75 endocrinologists in Indonesia, nurses and pharmacists are essential at the frontline. They need to assess a patient condition to determine if treatment is working and follow up to ensure care is completed. However, frontline workers are poorly trained and under confident at assessment and disorganized at follow-up.

Solution: What is the proposed solution? Please be specific!

Obatech is a tablet-based platform triggering nurses and pharmacists to follow an assessment focused workflow. We work with large pharmacy chains and hospitals, providing assessment training in software and in-person. Obatech captures data on assessment and follow up, which we then provide to hospital/pharmacy chain management so they can intervene and give workers early support to improve performance. We also map out the patient journey, to understand where adherence-driving interventions can be deployed. Finally, we remind nurses and pharmacists to follow up with patients, improving their relationship. Patients supported by medical staff have strong adherence and are less overwhelmed by their disease, improving care outcomes.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Indonesian pharmacists and nurses do very little fieldwork during their training, so when they first start working at a clinic or pharmacy, they're essentially thrown into the frontlines. Imagine going from zero patient interactions, to being tasked with community building! Obatech first trains pharmacists/nurses in assessment - we work with local partners to do post-graduate training with patients. Because training is also accessible on our platform, a pharmacist or nurse can practice assessment during their downtime in the field. When a patient enters the clinic we trigger the frontline worker to do a complete assessment - our triggers help them focus on the patient. We then remind them to follow up with the patient.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Pharmacists and nurses currently manage 10-15 chronic disease patients. We help them manage 300. Our results stem from 6 months of intensive field research. -Process: Because they lack training, pharmacists often freeze when attempting patient interactions. They lecture the patient without listening. Our combination of training and triggers enables them to focus on the patient, by providing them support and decreasing their anxiety. We also report their progress to management, allowing management to intervene and increase training when needed. Patients who feel heard and supported are more adherent and vocal about challenges. -Follow-Up: By encouraging & organizing pharmacists/nurses to interact with patients after they leave the clinic, Obatech improves adherence. We also enable pharmacists to establish a reputation within the community, greatly increasing their job satisfaction.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

- Product Growth - We're a SaaS product, so we'll introduce new features to improve pharmacist performance. These will include features alerting pharmacists when they've prescribed a negative drug cocktail, allowing nurses/pharmacists to search for information, and linking them to each other by leveraging telco support (we have a proposal with the 2nd largest telco in the works). - Market Spread - We're selling to pharmacy chains in Malaysia and the Philippines, and have started the discussion process with 3 Malay & 1 large Filipino group already.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Obatech sells to large clients, so we should be sustainable once our first contract is secured. However, we need initial financial support during our first contract negotiation process, to ensure that we can build a platform that's easily accessed by any Indonesian healthcare entity. After our first contract, we will also seek National Research Foundation funding from the Singapore government (589k) to fuel market and product expansion.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Pharmacy chains in Indonesia are separately trying to build in-house training solutions, but primarily in the interest of improving their own pharmacies. No one is willing to invest in measures that improve the overall ecosystem. There are other CRM software products that enable client management, but none are low-cost solutions focused on improving healthcare in emerging markets. Ours follows an assessment workflow built around best-practices in the USA and Canada, and is very low-cost so that it can be used by clients serving low to middle income patients.
Team

Founding Story

Obatech was founded in Taiwan in 2013. It was initially a platform built to help consumers differentiate between real and fake medical products. When market demand for that proved insufficient, the initial founding team was pared down to Remi Kanji. Luckily, Obatech was also accepted into the Joyful Frog Digital Incubator during that time, where it built a network throughout Singapore and Indonesia, resulting in its pilot. Obatech ran a 6-month pilot with a local Indonesian pharmacy chain, and focused on improving adherence and the patient pharmacist relationship. We hit on a number of success factors, and built them into a software with freelance programmers. Now, Obatech is fighting to remain non-exclusive in Indonesia.

Team

Remi Kanji - Founder and CEO of Obatech. She has previous founding experience, and a deep network in healthcare. Her background was initially anthropological research. Elvina Handayani: Lead researcher at Obatech. She graduated from the top university in Indonesia, and has extensive research experience. Dian Rokhmawati: Another graduate of a top Indonesian school, Dian also has extensive research experience. All are full time
About You
About You
First Name

Remi

Last Name

Kanji

About Your Project
Organization Name
How long has your organization been operating?

Project
Organization Country

, Singapore

Country where this project is creating social impact

, Magelang/Jogjakarta

What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Businesses, National government, Customers.

Supplemental
Sector

Health and Hygiene.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

Obatech contributes to the patient care ecosystem. We improve frontline worker performance for pharmacy chains and hospitals, driving up recurring and topline revenue by building patient loyalty. We give local training companies and schools alternative outlets for their curriculum. We map the patient journey, improving healthcare data for policymakers. All of these collectively improve patient outcomes.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

We built our solution with the support of a local Indonesian pharmacy chain, which is now demanding exclusive access to the product. Because we can't afford to deploy it independently (need to buy tablets), we're reliant on a first customer. This money could give us the metrics and market power to take time to negotiate with several customers at once, avoid exclusivity, and build a platform, which would ultimately result in an improved product for pharmacy chains and patients. We've tried raising traditional investment, but unfortunately, investors need a non-exclusive contract to provide us with funding.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

Co-founder, Surge- the Social Innovation Research Group (www.sirgtaiwan.wordpress.com). With University of Toronto funding, co-founded Surge, a social enterprise mapping the Taiwanese social innovation landscape. We sold innovation-based case studies and internship opportunities to the Munk School at the University of Toronto, and is still in operation today.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?

yes

Will you require a visa to enter the UK?

Are you are a current Unilever employee?

Comments

This is a really neat idea with the potential to make a real impact. I hope the scheme progresses rapidly. However it is early days and there are many pitfalls in this application area- some of which you have already discovered. The scheme needs to develop a bit further before it is a strong contender. I think your first customer will drive a hard bargain and the scheme will not be sustainable with a single customer as you envisage.

Alexter Cook's picture

Nice one, Helps to many nurses. Thanks for the share.

Kareena D's picture

This plays a important role in Hospitals, Great vision. i like this project.

Nice project about nurse and pharmacist, thanks for sharing with us.