Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
The Ocean Cleanup Array manages to extract 42% of plastic from the Great Pacific Garbage Patch in 10 years. This would positively impact the marine ecosystem significantly, as well as reduce the costs of damage to the shipping, fisheries and tourism industries.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The Ocean Cleanup has just finished the first phase of its project by proving feasibility of the concept. A year-long study covering the fields of engineering, oceanography, fluid dynamics, ecology, maritime law, finance and recycling. In June 2014, the Ocean Cleanup published a 530-page study, concluding the concept is the world's first feasible ocean cleanup method. The conclusions had been reviewed by independent experts, but was also offered for open review. Thanks to the in-kind support of volunteers as well as 20 companies and institutes, approximately €2,000,000 of research had been performed with only €100,000 of cash. Full funding of phase 1 has been provided by individuals through crowd funding. By reaching millions of people with our technological development, we have potentially already helped raise awareness about the scale of the problem.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The Ocean Cleanup projects to be ready for full-scale implementation by 2020, the total costs of which are projected to be €317m over 10 years. Different funding models are currently under investigation, one of which - creating value by recycling plastic into new objects - is of particular interest to the tens of companies that have already shown interest in reusing the ocean plastic. Initial deployment is planned for 30°N, 138°W, between Hawaii and California, in the center of the Great Pacific Garbage Patch.