Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
We have identified students, semi-professionals and professionals from Nepal and abroad who are looking for alternative tourism options in Nepal as our customers. Mostly, they are interested in organic agriculture and issues of sustainability and want their holidays to be enjoyable and purposeful. We engage our customers by offering them opportunities to live and work in a farmers' family, involve in research and expertise sharing, and also combining extra activities to explore the beauty of Nepal.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The success of our project depends on number of customers subscribing our services of sustainable holidays and becoming member of our 'organic living tribe'. The prize money will help us to develop innovative marketing tools to reach even more clients and to upgrade hospitality services in the farmers' family. It will also help in increasing networks and 'proof of services' to the clients that traveling with us will bring contribution to the farming communities of Nepal. Moreover, being selected in the competition will also increase the confidence of our team and the farmers working with us that agritourism is actually worthy to develop the organic movement. Hence, more farmers and clients can be connected and become part of Organic Living.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Being a founder of Development Voyage, I initiated THE BAZAAR: Market for Fairtrade & Organic in 2009 a supply & sales business of organic produce in Pokhara, Nepal. We started selling fresh organic produce from our own 'Saathi Bio Farm', which increased to the network of more than 300 farmers at present. THE BAZAAR has 3 outlets in Pokhara. Together with our farmers we have initiated THE BAZAAR Agriculture Cooperative and Organic Living.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?