Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
We provide sustainable and stable livelihood to artisans around the Philippines (mostly women, mostly stay-at-home-mothers) through providing them with access to design and designers, skills training, and markets. These artisans are beneficiaries of different Non-profits and foundations that provide them access to basic social services. Rags2Riches is the livelihood arm of these non-profits and foundations, and in effect becomes the platform for their beneficiaries to become empowered community members.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
R2R has built a community production model that enables stay-home artisans (mostly mothers) to create high value, high quality products without leaving their homes. It took 3 years of designing and adjusting to make this model work and also ensure that we keep high standards of quality, design, and professionalism. This unique solution was created in collaboration with the artisans and is now implemented in a few communities, making R2R a viable example of how a business can be inclusive and successful.
We believe that because livelihood is a vital step towards poverty alleviation, our model can't be limited to our communities. Our goal is to be the platform to lift Filipino Artisans out of Poverty. This bold goal needs a bold solution.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I am part of the founding team of R2R and I have been building the enterprise with my team for about 6 years now. Building R2R has taught me how to constantly balance the aspects of sustainability (profit, positive impact, building a great team, etc.), stick to a vision, and never give up. While a lot of social enterprises were built throughout the years, only a few were able to grow and scale. R2R is one of them.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?