Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Motorcycle taxi operators. The jacket is trendy and offers them an advantage in acquiring customers especially at night.
We pay them visits to the different parking areas they are located and sometimes (once a week mostly) make follow up calls on the use of the jackets.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
We would be able to start mass manufacture of the jackets to reach wider markets and fulfill orders from courier companies and other institutions holding a fleet of motorcycles as well as increasing the product ranges we offer.
The money will also assist in crossing the borders and venturing into different international market with our solution.
As all these are achieved, we will be creating employment opportunities for the youth and other groups of people thus growing the economies of the countries we'll be operating in.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I've offered robotics training as a consultant to Multimedia University in Kenya students and have also participated in training microprocessor electronics to students in some public universities in Kenya.
These gave me a deeper understanding of electronics some of which I applied in the Smart Jacket project.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?