Ação Social para Igualdade das Diferenças

Ação Social para Igualdade das Diferenças: Building a special future for education

Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

ASID acts with projects of management consulting and reforms in schools for handicaped people, for that we combine social investment and partnerships with enterprises. The methodology involves: diagnosis, design, corporate volunteering and annual reapplication of diagnosis.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

About Project

Problem: What problem is this project trying to address?

Educational institutions for people with disabilities can not meet all the demand, so there is a big waiting list, 70% of the 40,000 households (row) has an average income up to 2 minimum wages. The management is performed by teachers and professionals who are not qualified for administrative functions, and therefore the institutions accumulate debts, demotivation and several other management problems that hinder its growth.

Solution: What is the proposed solution? Please be specific!

The ASID is an organization that works with projects of management consultancy and reforms in educational institutions for people with disabilities. For this we created a methodology that involves performing 3 steps: 1 The diagnostic application to identify the problems of the institution in three macro areas. School management, fundraising and infrastructure; . 2 Based on the diagnosis, we elaborate a project and seek investors, in return develop corporate volunteering programs, combining the needs of the school and of the investor; and 3. return after the project to reapply annually for diagnosis and maintaining the institution in a good way. Since 2010 we have worked with 24 institutions in three Brazilian states.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The story depicts the first project of ASID. The Escola Alternativa principle imagined that we would pay their debts and bring about reform to build a new block, so as to eliminate the waiting list. The first step was to align expectations and explain that we would not do it, but would teach them how to get there. Then there was the application of a diagnostic to assess what the problems were. This alone has generated a productive self-reflection. From there we seek an investor for the project company, which lasted about 18 months, according to the critical situation of the institution. The last step is the continuous process of annual reapplication of diagnosis. The school eliminated R $ 70,000.00 in debt and avoided closure.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Between Jan/2010 and Jul/2014 we have impacted the management of 24 institutions in three Brazilian states of Paraná, Santa Catarina and São Paulo. Together the impacted institutions serve more than 3,500 people and has more than 1,000 professionals. Through corporate volunteer programs and with the participation of 750 volunteers reforms were carried out in 12 institutions - through the Mão na Massa program, and in some of them was generated increase in the number of vacancies. The volunteers also participated in teaching classes to managers of institutions - Programa Capacita, of which seven editions have been held with the managers of 21 schools. With the annual reapplication diagnosis can realize improvements in the areas: financial (financial controls), marketing, human resources, social impact, fundraising (increase and diversification) and leadership.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In Brazil it is estimated that there are 4,000 institutions that serve 199,656 students in Special Schools (School Census, 2010). In Curitiba / PR there is a waiting list of 1,800 people. Currently we are present in three Brazilian states in 2014 and still want to achieve more 2. Within 5 years we will be present in 15 states, and planning for 10 years from now is to be in at least 2 countries. The objective is that in the long run our diagnostic tool, the IDEE, becomes from the government for review and directing resources to the institutions.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The beneficiary schools do not come with resources for project implementation, for that we have social investments and partnerships. Our main investors are large enterprises and institutes, in return we offer the organization and implementation of corporate volunteer programs. Medium and small businesses as well as individuals, can help with financial donations and partnership in return offer returns on social marketing.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The ASID is present in a competitive market organizations providing consultancy to third sector entities and others that promote volunteerism. However, the methodology we created places us in a blue ocean, it benefits both special schools that could not afford a counsel, while companies and institutes investors, who enjoy the benefits generated by corporate volunteerism. This form of "tying" administrative advice, volunteering and monitoring of institutions is not done by the government and other initiatives.

Founding Story

The ASID was born in a project at the Federal University of Paraná, one of my colleagues has a special sister and was aware of the situation of schools for people with disabilities. After its completion decided to put it into action. From then study a lot more about the subject and structure in legally. The beginning was difficult because the schools did not believe the changes we proposed and had no previous results to present to potential investors, we work voluntarily for 14 months. With improved methodology, conducting corporate volunteer programs and outcomes of projects already changed everything. Today in schools seek and businesses are open doors.


Alexandre Amorim: graduated from the Federal University of Paraná - Business Administration; Certified International Project Manager Social PMD Pro 1 -. Full Time. Diego Moreira Tutumi: Graduate in UFPR - Economic Sciences; Economic Evaluation of Social Projects - Itaú Social Foundation - Full Time. Luiz Hamilton Ribas: Graduate in UFPR - Economic Sciences; FDC - Business for Reducing Inequalities - Full Time
About You
ASID Brasil
About You
First Name

Luiz Hamilton

Last Name


About Your Project
Organization Name

ASID Brasil

How long has your organization been operating?

Organization Country

Brazil, PR, Curitiba

Country where this project is creating social impact

Brazil, PR, Curitiba

What awards or honors has the project received?
Funding: How is your project financial supported?

Individuals, Foundations, Businesses.


Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

Our customers are schools an service centers for people with disabilities. They value our solution because they know that only through a professional management will aim to increase the number of vacancies and increase service quality.

Institutions do not pay for our projects, we reach investors and social partners, in return we offer the organization and implementation of corporate volunteer programs.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

The award will help us increase the team size and the number of projects carried out simultaneously. It will also be very important to empower us to face the challenges that follows and insert ourselves into networks to gain access to potential investors, partners and donors.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

ASID alone is a pioneering initiative.

It is also interesting to mention two other cases. The diagnostic to assess the situation of institutions is one of my and my colleagues creation, so that we serve the government and other organizations offer nothing in that direction; the other case it is while still at graduation, when I was director of the first fair internship and trainee for students of my university.

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