Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our customers are primary women living under $2.5/day. In Tanzania over 80% of the population has no access to mainstream banking services. Out of this 80%, 69% are women. The demand is very high, so is the potential to help them defeat poverty themselves. The word of mouth and the reputation of our organization do all the work for us.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Our objectives over the next two years are to:
1) Impact 1000 low-income women in rural areas of Tanzania.
2) Have a sustainable social business to unable us to impact even more women long term.
All the borrowers are trained and ready to receive funding (the prize money). This will enable us to provide capital to 200 women, hence enabling us to reach 20% of our goal to impact 1000 women.
Publicity will exponentially drive traffic to our website - where they are many borrowers awaiting for funding - which will engage the global community and lead them to directly loan to the working poor on the online platform.
This will ultimately enable us to drive income through donations, interests made on loans and deposits.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I started my first business at a very young age - Age 9 - and have under my belt many success and failures I learned from. I acquired at a young age skills and successful habits that most adults don't have. I possess the required skills and mindset to successfully lead this program. On April 2014 for example, I initiated the first-ever #MicrofinanceChat on twitter which reached over 1 million accounts on twitter in less than 3 months.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?