Talk the Walk

Talk the Walk: Better yourself.

HungaryBudapest, Hungary
Year Founded:
2013
Organization type: 
for profit
Project Stage:
Idea
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Talk the Walk is an online communication platform that makes CSR easier, and more effective for stakeholders (companies, NGOs and individuals).
We are selling sustainability perception databases to multinational companies, to have more info about people's thoughts about CSR.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if individuals could tell companies where to spend their CSR budget?
About Project

Problem: What problem is this project trying to address?

Corporate support of sustainability projects is imperfect, because a) companies have insufficient data of their customers’ preferences of socially responsible practice, and NGOs’ activity, needs and contact information; b) most NGOs get low visibility, they are unable to prove companies that their project is worth of attention; and c) people have no direct channel of telling their preferences.

Solution: What is the proposed solution? Please be specific!

We are creating an online communication platform in order to make corporate sustainability easier, more democratic and more effective. It's like a 'green Kickstarter for companies'. a) NGOs register sustainability project proposals; b) users (individuals) rate the projects and provide data about their interests; c) companies and individuals support cases of their choice (based on the ratings or own decision). To enter our website please type: Username: ttw Password: betaversion01
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

There is a smal village in Hungary near the boarder, called Velemér. Only 76 people live there. They have a historically valuable church that is very old, so they could have tourism that could generate job places. (Unemployment is a very big problem in the countryside.) Their problem is that they don't have concrete roads, only muddy paths to reach this church. Therefore they want to find support: the local government is poor and they can't get crowdfunding, because it is a really unknown village. So they register to our webpage (it's free) showing their problem and the potential they have there. With our platform they can have a higher visibility among people and companies.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

After they register to our webpage, they will reach companies and show them that they have a severe problem there that is not only important for them, but for tourists as well, who want to visit that famous church. In addition, they can easily get people know about this place, who can rate their goal. If they can convince lots of people and companies to help, they will be able to build concrete roads and make the church reachable for tourists. The more tourist will arrive, the more they will want to have a cafe or/and a shop nearby. And it will create job places: building roads and the cafe/shop requires work and running them also creates jobs.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

There are lots of similar (and other kind of) problems all around the world. What we plan is to give them a platform that helps them reach an alternative channel of funding: getting noticed by big companies can be a great opportunity. In 5-6 years we want to help solve minimum 500 problems in 12 countries. We start our pilot in Hungary, where we reach multinational companies, who rolls out the platform to their subsidiaries. Also, we aim to reach not just local but international NGOs as well. With this act, they will show other NGOs an example.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We'll have 2 main revenue streams, from companies: 1. during early stage we'll provide PR possibilities for corporations on our page 2. during mature stage we'll sell sustainability perception databases to multinational and big companies

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our market in the USA: aprroximately 18 000 companies (who are interested in CSR), in 5 years we aim to reach 2000 (12% market share). If we sell our database 200 USD/month, our margin will be approximately 3M USD. (This is our planned beachhead market.) Main competitor: causes.com About Europe: we are still doing market researches.
Team

Founding Story

In 2010 there was a big disaster in Hungary, the red mud catastrophe. Viktor was a radio journalist volunteer there and experienced that transparency is crucial for companies and NGOs as well. (Many stakeholders didn't act responsibly.) In 2013 he teamed up with Gergely and started to realize the project.

Team

Gergely Tóth: he is responsible for the service and product development. Andrea Kirchmayer: she is responsible for marketing and design. Viktor Egri: he is responsible for business development. These participants have a full-time job and work on the project simultaneously. In the near future we would like to outsource the programming part. Later on we will employ salesmen to get as many companies as we can.
About You
Organization:
BME-Infokom Innovátor
About You
First Name

Viktor

Last Name

Egri

About Your Project
Organization Name

BME-Infokom Innovátor

How long has your organization been operating?

Project
Organization Country

, Budapest

Country where this project is creating social impact
What awards or honors has the project received?
Funding: How is your project financial supported?

Individuals, Foundations.

Supplemental
Sector

Health and Hygiene, Improving Nutrition, Water Use, Greenhouse Gases, Waste and Packaging, Sustainable Sourcing, Fairness in the Workplace, Opportunities for Women, Inclusive Business, Smallholder Farmers.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

We'll have three different stakeholders on our webpage:
1. Multinational companies: we would like to help marketing specialists get more info about the customers' perception of CSR activities (providing sample groups' information). We try to reach the biggest companies and make them roll out our solution to other countries.
2. NGOs: it is an alternative (and mostly free) way of fundraising and marketing for them.
3. Individuals: on our webpage it is fun to help causes and make a more livable world.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

Firstly, we could improve our website furthermore, translate it to English and make mobile apps, therefore we could reach European markets as well. In addition, the price is not only good for improving the page but it would be a great sign that we are on the right path.
Publicitiy for us is crucial: the more individuals know about us, the more chance we will have to innovate communication between companies and NGOs. For individuals we could develope our gamificated environment - to prove it is fun to help other people and communities.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

Gergely and me (Viktor) worked on a project (Dolce Vita) together 4 years ago. It was an idea about a whole new coaching method that included lots of debating elements. Dolce Vita was a training project that aimed salesmen to improve their negotiation and cooperation through assertive communication. We had to finish this project because we had to work and study too, therefore we didn't have enough time to develope furthermore.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?

yes

Will you require a visa to enter the UK?

Are you are a current Unilever employee?

randomness