Health and Hygiene, Improving Nutrition, Water Use, Greenhouse Gases, Waste and Packaging, Sustainable Sourcing, Fairness in the Workplace, Opportunities for Women, Inclusive Business, Smallholder Farmers.
Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
We'll have three different stakeholders on our webpage:
1. Multinational companies: we would like to help marketing specialists get more info about the customers' perception of CSR activities (providing sample groups' information). We try to reach the biggest companies and make them roll out our solution to other countries.
2. NGOs: it is an alternative (and mostly free) way of fundraising and marketing for them.
3. Individuals: on our webpage it is fun to help causes and make a more livable world.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Firstly, we could improve our website furthermore, translate it to English and make mobile apps, therefore we could reach European markets as well. In addition, the price is not only good for improving the page but it would be a great sign that we are on the right path.
Publicitiy for us is crucial: the more individuals know about us, the more chance we will have to innovate communication between companies and NGOs. For individuals we could develope our gamificated environment - to prove it is fun to help other people and communities.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Gergely and me (Viktor) worked on a project (Dolce Vita) together 4 years ago. It was an idea about a whole new coaching method that included lots of debating elements. Dolce Vita was a training project that aimed salesmen to improve their negotiation and cooperation through assertive communication. We had to finish this project because we had to work and study too, therefore we didn't have enough time to develope furthermore.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?