Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
As we firmly believe that sustainable impact on the population can be achieved only by reaching above all younger generations and also the part of population residing outside the main urban areas, we propose a creation of a platform for promotion and raising awareness about healthy nutrition.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Since our main target group are children, firstly, we want to provide manuals and videos of educational character. The first step would be creating an interesting manuals where healthy eating habits would be presented. These manuals, in our opinion, should be included in school course notes. We also want to make educational videos and interesting workshops, which would be organized within schools. In long term, we want to leverage children perception on healthy foods through different reward systems, a something in marketing regarded as gamefication. Within this, we want to provide a possibility to make a healthy food choice on each step.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I founded blog www.stajedemo.com, which provides me monthly salary through different commercials on the blog.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?