Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
We build solid partnerships with commercial establishments and designers so they work together in creatively developing accessories out garbage. Our links to local government units allow us to easily penetrate communities and train women to produce these designs. Our profitability market is segmented into three differing in age and their disposable income. However, all these three segments are in need of high fashion accessories which are unique and avant-garde in aesthetics.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money will significantly benefit the product research and development of our designs. Since we source solely on non-toxic, non-organic commercial garbage, and the goal is to create high fashion accessories, there is a need for high innovative material manipulation and creative output. This requires acquiring manual tools and equipment that can help us in developing designs.
It is also necessary to join fashion exhibitions in order to further spread the initiative while creating strong publicity - awareness and consciousness has to be built in the market. There is a need to invest on trade shows and promotions in the next two years which the prize money funding can definitely assist us.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
As a designer known for my fashionable takes on upcycling garbage, our team has successfully launched wearable trash art in Cebu. As a Business Management graduate from Philippine' top university, our team has incorporated our love for the natural environment in our delicate handmade creations under the label FRANCISSOLLANO. Recently awarded as a Global Shaper by World Economic Forum from our team's work on liveability and sustainable design.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?