Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
short-term target audience: urban middle class - female victims of violence (15-50), female friends & family (15-50), male friends & family (15-50).
value proposition: anonymity, safety, convenience
mid-term target audience: Following establishment of Zariya among urban hubs (Bangalore, Lucknow, New Delhi), we will conduct outreach into rural outskirts of Bangalore, Lucknow and New Delhi respectively.
Long-term target: all of the abovementioned age groups in additional cities like Mumbai.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
In the next two years, we aim to have urban presence in Lucknow, Bangalore and New Delhi: setting up the infrastructure (telecommunications),
training women especially in rural and semi-literate communities how to use their phone as a tool of reporting and justice problem-solving, marketing via Radio channels, TV, newspapers, social media. We have a Go-to-Market Strategy. R&D: impact assessment and evaluation research with Microsoft Research India. We will develop metrics that we will share for implementation with our stakeholders. iterate tech content + functionality on the basis of R&D results. Determine & establish licensing Fee with Telecommunications companies, courts and banks to maintain self-sustaining upkeep of the platform.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I completed a fund-raising project for a girl's school in Afghanistan and, for this, was awarded a Toyota Community Scholarship (12/8,000) which I used towards my Undergraduate education. At College, I founded an academic journal Avicenna - The Stanford Journal on Muslim Affairs for which we initially encountered financial and legacy challenges. We strategically identified sources of revenue and pursued them.The journal continues to be published.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?