ZARIYA - OpenSource Justice Tech for Women

ZARIYA - OpenSource Justice Tech for Women: Connect to Justice

BangaloreBangalore, India
Year Founded:
Organization type: 
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Zariya is the one-stop shop for first-instance connections between women who have faced violence/trauma and relevant service providers. The crucial first step is often the hardest. Zariya is a safe space of transparency & accountability to challenge the barriers to justice for violence victims.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

every single victim of violence could become a survivor with a voice and will to justice?
About Project

Problem: What problem is this project trying to address?

Violence against women has taken international and Indian media by storm. However, there is more than meets the eye. Indian policy-makers estimate that for each reported rape, 30 go unreported. Given that around 25,000 women reported rape in 2012, 725,000 women did not enter any redress process. Why? Identity disclosure in pursuit of justice has high costs to security & bears social stigma. Is there an alternative way to connect women to justice?

Solution: What is the proposed solution? Please be specific!

Zariya uses supply-chain integration, lean business methods and technology as infrastructure to connect violence victims with help. Z enables women to anonymously report & safely connect with service providers via telephonic conversations. Following first-instance connections, a woman can pave her justice journey. She can file a report via the website, through the Android/Iphone application, SMS or voice-recording functionality. Using the report & a woman’s location information, Z will identify the relevant & most proximate service provider. Service providers include: - Indian Police (women’s units) - Legal information centers and experts - Medical practitioners - Psychologists - Women’s banks
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

With high levels of disenchantment and without a safe, convenient and trackable way to access justice, many women never reach out. Some have committed suicide due to the shame and inability to move on after a traumatic experience. The effects of violence trauma are not quantifiable but felt deeply at the psychological level. Upon first-instance reporting to unsympathetic parties, women are at risk of re-rape/emotional retraumatization phenomenon, the process by which their experience of hurt and trauma is trivialized and thereafter deepened. We want to build a single woman's confidence to first report and seek the right kind of assistance so that she can move on in her life, seek familial happiness and professional growth.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

It has not been launched yet. Tech is under construction. Following set-up and beta testing in Bangalore, India this summer, we will have pilot results. Mission-driven organizations exist, reforms of police are on-going but not always conveniently accessible. A Zariya report can help bridge the gap and make a better-integrated ecosystem around women's security. As a local nationalizer, Zariya builds a national network of locally-based operations. This is because 1) macro - scale and 2) micro - local particularity are crucial to maximizing Zariya's impact. First target cities are Lucknow, Bangalore and New Delhi in that order. Suzette Jordan, a brave victim of violence and Indian citizen who came out and openly spoke about being raped on national television, will be a Zariya Ambassador. Quant: # of reports, # of successful connections, Qualt: aftercare surveys + processes to legal outcome

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Following a year of angel/seed investments, Zariya will negotiate license fees with telcos & most-used service providers for revenue % per SMS/call. First, we want to integrate Zariya into the activities of legal and women's NGOs (the pivot of the project). We will use the NGO's community outreach to do testing, R&D and iterate the platform. With success stories, we will proceed to psychologists, medical practitioners, legal experts, police and banks. Already, women's police units are being set up in Bangalore and other urban Indian spaces; we want to plug Zariya into these emerging units.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

After 2 yrs of angel/impact investments (local & foreign) for set-up and programming through NGOs, Zariya would like to be paid for customer acquisition:licensing fee from Telcos, courts and banks. Zariya aims to internalize its method as CSR/branding for telcos. As data is amassed by the Zariya system, it can be advertised and sold. Zariya will advertise women's security products and sell the data amassed. Eventual goal is institutionalization.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Egypt and India (SafeCity) HarassMaps do crowdmapping of danger zones for women. Crowdmapping is just one of Zariya's functionalities ( The crux of Zariya is acceleration of knowledge & action flows needed to jumpstart a justice process. There are existing hotlines in New Delhi and Zariya is complimentary to such mission-driven initiatives. Through supply-chain integration, Zariya manages and structures communications & connections between all relevant parties involved in the process of aftercare and pursuit of justice for a victim of violence. This is the USP.
About You
About You
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Last Name


About Your Project
Organization Name
How long has your organization been operating?

Organization Country

, KA, Bangalore

Country where this project is creating social impact

India, KA, Bangalore

What awards or honors has the project received?
Funding: How is your project financial supported?



Opportunities for Women.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

short-term target audience: urban middle class - female victims of violence (15-50), female friends & family (15-50), male friends & family (15-50).
value proposition: anonymity, safety, convenience

mid-term target audience: Following establishment of Zariya among urban hubs (Bangalore, Lucknow, New Delhi), we will conduct outreach into rural outskirts of Bangalore, Lucknow and New Delhi respectively.

Long-term target: all of the abovementioned age groups in additional cities like Mumbai.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

In the next two years, we aim to have urban presence in Lucknow, Bangalore and New Delhi: setting up the infrastructure (telecommunications),
training women especially in rural and semi-literate communities how to use their phone as a tool of reporting and justice problem-solving, marketing via Radio channels, TV, newspapers, social media. We have a Go-to-Market Strategy. R&D: impact assessment and evaluation research with Microsoft Research India. We will develop metrics that we will share for implementation with our stakeholders. iterate tech content + functionality on the basis of R&D results. Determine & establish licensing Fee with Telecommunications companies, courts and banks to maintain self-sustaining upkeep of the platform.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

I completed a fund-raising project for a girl's school in Afghanistan and, for this, was awarded a Toyota Community Scholarship (12/8,000) which I used towards my Undergraduate education. At College, I founded an academic journal Avicenna - The Stanford Journal on Muslim Affairs for which we initially encountered financial and legacy challenges. We strategically identified sources of revenue and pursued them.The journal continues to be published.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?


Will you require a visa to enter the UK?

Are you are a current Unilever employee?