What makes your idea unique?
We eliminate the normal time lag between identifying a family or children at risk of trafficking or who are working and eliminating that risk / getting the child out of labour and back to school.
Identifying a family to having a child back in school and the mother receiving their first income can take as little as 24 hours.
We remove the economic incentive (by providing the mothers with simple work they can do from home) with our proven market based, financially self sustaining social business model. Our first product is rugs made of recycled cotton and sold internationally.
Importantly we then work with the families though a 4 step participatory development process that sees them pay off their debts, learn financial management, participate in community building, design their own support programs, receive training, send there kids to non formal education (as well as formal schooling), save to improve their family's situation, plan their futures and progress from carpet making to a self determined form of income generation with the assistance of micro loans, training, market access support and general project staff support.
We provide women with the technology to make carpets. All necessary equipment and training is provided thus involving women in technology introduction and training. To make sure there is an economic benefit for these women, our organization focuses much time and energy on finding market outlets to sell the rugs. This addresses the creation and maintenance of market linkages for women’s economic outputs.