Efficent way of selling young coconut drink;Self employment for women

Efficent way of selling young coconut drink;Self employment for women

Sri Lanka
Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

In South and South East Asia, pacific islands etc. young coconut is a popular drink. Although it is healthy and refreshing, it competes poorly with carbonated beverages due to the laborious and time consuming cutting process. In most of these countries the selling of coconut drink is done by women. We propose handy cocunut cutting machine (powered and manual) which makes the cutting fast and easy.

About You
Section 1: About You
First Name


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Section 2: About Your Organization
Is your initiative connected to an established organization?

Organization Name
Organization Phone
Organization Address
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How long has this organization been operating?

Less than a year

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Your idea
Country your work focuses on

, XX

What makes your idea unique?

So far the cutting of young and king coconut is done by a large knife which is an exhaustive process for the women who mostly sell the drink. Due to the time consumed for such cutting most people opt for carbonated drinks despite the coconut drink is much healthier and refreshing. The proposed too, which can be either hand driven or power driven will cut the coconut within few seconds, so that even the consumer will be able to do the cutting. The device is fitted with safety device to have zero hazards.

Do you have a patent for this idea?

Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

The innovation can create a large number of self employment and increase the consumption of young/king coconut which generates more jobs. In parallel the reduction of the consumption of carbonated beverages will make the people healthier. The device can be sold to each small boutique in Sri Lanka and the street-side peddlers who sell coconut drink. The device will also persuade the shop owners that do not sell coconut drink to re-think about the commodity. In addition the public that possess few to many coconut trees will also be tempted to buy the devices. This makes the selling of the device at least 500,000 in Sri Lanka. The major aim of the project is to reach the South East Asian market which will be the selling of several million devices within the first 5 years.

Problem: Describe the primary problem(s) that your innovation is addressing

The drawbacks of coconut drink to compete with carbonated beverages and the large number of women involved with the business who find it very time consuming and laborious to cut the fruit for a customer. Cutting 7-8 coconut for a group of customers will make the seller totally exhausted.

Actions: Describe the steps that you are taking to make your innovation a success. What might prevent that success?

1. Apply for a patent
2. Find an enterprenuer
3. Start the manufacturing process while launch the advertising campaign
4. start the marketing process

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

First Year:
1. establishment of the factory
2. Launching of advertsing campaign (mostly through sales representatives)
3. Start manufacturing prcess
5. Marketing at least 10,000 units

Year 2:
1. Marketing at least 50,000 units
2. launch marketing camapigns in other countries

Year 3:
1. Selling at least 1,000,000 units
2. exapnding the production capacity

How many people will your project serve annually?

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your innovation seek to have an impact on public policy?


If your innovation seeks to impact public policy, how?

Approximately 150 words left (1200 characters).

What stage is your project in?

Idea phase

Does your organization have a board of directors or an advisory board?


Does your organization have a non monetary partnerships with NGOs?


Does your organization have a non monetary partnerships with businesses?


Does your organization have a non monetary partnerships with government?


Please tell us more about how partnerships could be critical to the success of your innovation

Without having a partnership with a sound entrepreneur I will not be able to make this business a success due to lack of
1. capital investment
2. business planning experience
3. business operational and executing experience

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

The project plan has been discussed with several entrepreneurs.

The Story
What was the defining moment that led you to this innovation?

When I saw the women peddlers in Sri Lanka and India desperately begging people to buy young coconut while the busy customers opt to buy ready-made beverages from the adjacent boutique.

Tell us about the person—the social innovator—behind this idea.

I am a Professor of Physics (university of Colombo) and now an Associate Professor of Electrical Engineering at UPM, Malaysia. My expertise is Lightning and Transient protection. However, for more than 15 years of my professional career, I spend many hours volunteering to do something for the poor people in Sri Lanka, India, Bangladesh and Pakistan. The NASTEC Sri Lanka and several NGOs helped me a lot in achieving my targets.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information
Does your project address any of the following barriers to women’s technology access and use?

Women’s time poverty, Economic or institutional constraints.

If you checked any of the boxes above, please explain how.

The women can be supported to start their own business of selling young coconut drink with the introduction of this low-cost coconut cutting device

Does your project involve women in one or more of the following stages of the technology lifecycle? Identification of the problem the technology will solve:

Technology introduction, Technology training, Technology supply and distribution.

If you checked any of the boxes above, please explain how you will ensure women’s involvement in each relevant phase of the technology lifecycle.

Already the coconut drink selling is women dominated business in many countries where such business exists. Therefore the innovation will support the women to enhance their income generation

If women are a focus of your project, how did this focus evolve?

The project focused on women from its conception., The project developed a focus on women over time., The project was adapted to focus on women as a response to this challenge..

Which type of women will your project reach directly?

Rural, Peri-urban, Urban, Low income.

In what ways does your project team/leadership involve women?

The core project team includes women from developing countries..

Has your organization formed any new partnerships in response to this challenge? If so, with what type/s of organization/s?


Has your project leadership had prior experience with the following?

Working with women, Working with technologies, Working to increase women's economic empowerment through technology, Working on innovation.