What makes your idea unique?
Among Sierra Leonean citizens 15-24 years old, 64% of boys are literate as opposed to only 44% of literate girls . In many Sierra Leonean families, women are the primary stakeholders, yet due to the lack of literacy, females are inhibited from becoming greater decision-makers in society. In an economy struggling to fully recover from the decade long civil war, women now have the opportunity to improve their economic conditions.
We believe that creating a national magazine that transmits ideas of education, leadership, and economic development to girls 10-15 years old will have a strong impact on both women and the greater society. The magazine has three objectives:
o Literacy. Stimulate girls’ interest in reading to help them develop academically.
o Girls’ Leadership. Showcase leadership skills such as public speaking, taking initiative, and asserting oneself with confidence.
o Economic Development. Promote national consumerism by highlighting products/ businesses that girls would be interested in and give basic financial information that relates to their age and lifestyle
Catering to 10-15 year old girls will have the highest impact because that is the time when many Sierra Leonean girls terminate their studies . Since magazines are simple to read especially in a population with low literacy, a magazine would be the ideal medium to capture girls’ attention and relate these points. There are virtually no magazines currently in the market and certainly no literature targeted towards teen girls, therefore this project would truly be an innovation.