What was the defining moment that led you to this innovation?
Three years ago I had the incredible opportunity to visit the Philippines through my organization. I was immediately drawn to the warmth and happiness of the people. I did not see one person who did not have a smile on their face. Honestly, I could not believe how these people could smile considering how great their everyday struggles were compared to mine. As an American, I often take many things for granted, especially being able to afford nutritious food and being able to easily get adequate protein.
Through my work with the egg industry and our international staff, I have seen various ways egg products can be incorporated into local countries’ food applications. When my colleague in the Philippines presented the idea of adding an egg-based protein source to a non-dairy coffee creamer to help the low income, I immediately knew I had to bring this idea into fruition and get the support needed from the egg industry.
This kind of innovation truly can change many lives and can also become a benchmark for other countries.
Tell us about the person—the social innovator—behind this idea.
Mr. Jess Montemayor, President of Quench Plus Corporation in the Philippines, conceived the idea in 2009 and brought it to the attention of the USA Poultry & Egg Export Council.
Montemayor was the Chief Finance Officer at the Ramcar Group of Companies, one of the biggest and the most fully integrated battery manufacturer in Southeast Asia.
He spearheaded the acquisition of then struggling KFC and Mister Donut Philippine franchises, paving the way for the profitable venture of the Ramcar Group into the fast-food business. He became President of both KFC and Mister Donut and led the turnaround of both businesses. Under his guidance, KFC grew from 26 stores in 1994 to 166 in 2008, and Mr. Donut grew from 300 stores in 1995 to 1,733 in 2008.
In 2009, Montemayor became the President of Quench Plus Corporation, an organization made up of committed individuals from several multinational companies tasked with entering the local fast-moving consumer goods industry. However, he did not only want to make it a viable business, he also wanted to answer a social call.
In keeping with his Jesuit upbringing and education, he saw a great opportunity to help poor Filipinos by providing them nutritionally enhanced and affordable products. Since the company's target market for its products are the lower income class, he realized that he had an opportunity to make a difference in the lives of these people by providing them nutritious products which none of the current suppliers of these products are delivering.
How did you first hear about Changemakers?
Through another organization or company
If through another source, please provide the information