Banana cultivation and value addition

Banana cultivation and value addition: Organic banana production and packaging for the local and international market

Kigali, RwandaKigali, Rwanda
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

This project intend to improve the local banana farmer's livelihood through information sharing, modern organic agriculture and market mastering. this will be achieved through partnership and training the banana farmers to produce high quality bananas for the local market and exportation.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we transform our indigenous subsistence crops into potentials that improve our local farmers livelihood?
About Project

Problem: What problem is this project trying to address?

Today, 90% of our local households are growing banana for subsistence. But this crop has the potential to improve those banana farmers livelihood where still 44.9% of the population are below poverty line: (2011 est.). Banana farmers are alike because the don't have enough skills on modern organic mechanics, so they can increase their income and marketability of their products on the local and international market as well as increasing the GDP.

Solution: What is the proposed solution? Please be specific!

My company propose to create a network where banana farmer will share about skills, market information and new opportunity through the partnerships between individuals and institutions in the agribusiness. As the organic banana is one of the opportunities offering good price on banana, we plan to produce high standard organic banana and promote the post harvest treatment so we can export our production to the western. The second opportunity is on our local market where the urbanization rate is up to 18% and the annual growth rate of the urban population of 4.5%, which makes a lot of population to supply.


Top 20 Accelerate Academy best business plan pitch and market segmentation
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The first impact will be at the employment of up to 50 person in the second year of implementation, especially for local females that will profit from new job in the community. the second and the bigger improving impact will be on the livelihood of local banana farmers where the average price by a kg will shift from 80rwf to 180-200rwf/kg due to the value addition and potential opportunity to export our product under the FAIR TRADE certificate. Another worthy impact will be seen at the level of banana farming skills especially for the organic farming system and the food security across the community. Actually, most of our banana cultivation is organic because farmer are note using fertilizers but it is not recognized, so this will recogniz

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The socioeconomic impact is the one that will be seen while this project will be implemented. This will be achieved through local farmers training and skills sharing so the production will be increased with also good and high quality fresh fruit to generate more income and improve the local farmer livelihood.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The full impact in terms of cash flow is very high in this project where a single farmer gross margin of 24,000,000frw Rwf in the first year and up to 36,000,000.00 Rwf in the 2nd of implementation on a farm of two hectares. This shows how this project is able to improve quickly the livelihood of our banana farmers.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

the financial sustainability of this project is all about business management and other skills related to the best way to manage enterprises.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Most of other business like this are in the informal sector selling conventional cooking and dessert banana, but my differences are seen into professionalism, social implication, so we can improve our community by not targeting our own profit but also including knowledge sharing between workmates in the agribusiness. The big difference is also about the quality of our products, where we are producing high standard organic banana while other are still doing the conventional with also archaic mechanics in their production process.
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