Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Our kickoff programs will provide promotional sanitary pads and educational materials to all participating girls. Partner schools/NGOs will provide the distribution channel for education and product. Eventually, girls will purchase the pads by receiving money from their mothers to do so. 80% of married Nigerian women have cash on-hand and significant purchasing power for household goods. PE-GO will focus on mother-daughter education to ensure that mothers see value in providing their daughters with sanitary protection.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
1)We are just starting out; however, this could be a major gamechanger by allowing over 5M adolescent girls to stay in school, thus delaying early marriage and pregnancy, these girls could add $200 billion to Nigeria’s GDP over their lifetimes. 2) One year of additional schooling for an adolescent girl corresponds to a 20% to 25% increase in her earning potential. 3) PEGO pads, made of fiber extracted from the stem of the bamboo plant, ensure that carbon emissions are minimized by: • Using agricultural byproducts productively, instead of discarding or burning plant fiber, which is the traditional method. 4) By incorporating families into the educational campaign, parents will see the value in “investing in girls,” thereby improving the value of a daughter in a culture that exhibits son preferences. • Reduce gynecological morbidity, which affects 35-40% of the female population.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
PEGO team will partner with NGOs, for profit outfit, schools, and clinics to identify community health workers or female mentors who will act as a PEGO "ambassador." In addition to selling pads, ambassadors will teach PEGO's feminine health curriculum and serve as female mentors, which is otherwise not presently available to them. By providing education on product packaging and through a culturally-sensitive health curriculum taught in schools, PEGO strives to reduce menstrual taboos in the long term.