Ajaita is the Founder/CEO of Frontier Markets and the President of Frontier Innovations Foundation. Frontier Markets is a rural marketing, sales, and service distribution company providing access to affordable and quality consumer durables to low-income households; focusing on products in clean energy, agriculture, health, and water sanitation. Ajaita was an American India Foundation Fellow in 2006. She has 5 years of microfinance experience in India with organizations like SKS Microfinance, and Ujjivan Financial Services. Ajaita has worked on numerous development projects in 7 states in India. She has consulted with the World Bank about microfinance in South Asia and Latin America. She served on the Committee of the Social Performance Task Force. Ajaita has been awarded with scholarships from SOCAP, is a 2012 Echoing Green Fellow, has been awarded the most influential award in Microfinance for people under 30, and Business Week's 30 under 30 award. Ajaita Shah holds her B.A. in International Relations from Tufts University.
Frontier Markets is a sales and marketing distribution company with a mission to reach low income households in emerging markets. Frontier Markets works with microfinance institutions and locally trained field staff to educate, relate, and reach households providing them access to high social impact and affordable products, and customer service. Frontier Markets started operations in rural India and are working with clean energy products like solar lighting and smokeless stoves. Frontier Markets’ innovative marketing and sales channel will open new opportunities for manufacturers to create affordable and relevant products for rural markets. Frontier Markets becomes THE scale solution for manufacturers creating products for rural markets, focusing on areas like clean energy, healthcare, and livelihoods. Frontier Markets’ mission is to provide over 10 million products to 30 million households in India by 2016, and become a global leader in rural distribution and products for low-income households.