From an early age Carmel Jud did daring things. At age 15 she was living on her own, and after attending high school for two years, she founded an award-winning advertising and market research firm. In the 20-year history of the company, Carmel lead CJCG from a start-up to working with fortune 500 companies.
In 2002, Carmel did another daring thing: she gave up her successful business and launched a non-profit organization. Rising International is the first non-profit to use the home party business model to contribute to solving poverty. This model is used by for-profit companies such as Avon and Tupperware, but rather than selling plastic or make-up, Rising International sells crafts made by the world’s poorest people – women. In addition, Rising trains women and teens in the U.S. to run their own Rising Home Party businesses.
Today Rising works with women in over 25 countries. Part of its mission is to focus on areas of the world where it’s the hardest to be alive as woman.
Carmel's innovative idea for alleviating poverty using the direct sales model has been featured in the press both locally and internationally including The San Jose Mercury News, KCBS Radio, and Huffington Post’s Greatest Person of the Day. She is also a proud recipient of the 2012 Woman of the World award and she opened for Melinda Gates at TEDx Santa Cruz.