Tourism in Bhutan is seen not only as a revenue and employment generator but also as a means of strengthening the country’s cultural and natural heritage. Therefore, from the time that Bhutan was opened for tourism in the mid seventies we have followed a cautious path of tourism development. Various strategies have been adopted by the government in ensuring that the country’s unique culture and pristine environment is not eroded because of tourism. Tourists have to pay a minimum of USD 200 a day to be in Bhutan.
Tourism in Bhutan is driven by the concept of Gross National Happiness by placing the interests of the common people at the center of development. It is not about exploitation but of contribution to the society and the people. It is our aim that tourists will appreciate the real Bhutan through its living culture and pristine environment and the people of Bhutan will in turn benefit from their interaction with the visitors.