Cynthia Hellen is a Peruvian-American, entrepreneur, writer, producer, director, and speaker. In her role as Founder and Chief Executive Officer, at SMPLCT Lab, Hellen is involved in all aspects of the company’s social and environmental impact. SMPLCT Lab is a for-profit R & D lab located in NY, New York, with a mission to create cross cultural collaboration between sectors; artists, designers, technologists, scholars, researchers, policy-makers, and citizens worldwide; design simple solutions for those living on less than $2 a day; and better educate society on sustainable living. SMPLCT Lab believes that with technology jobs can be created, society educated and our natural resources protected while living sustainably. The same concept inspired her to launch socentech, a community for social entrepreneurship and technology in emerging markets. Before SMPLCT Lab, she co-founded, directed, and produced GIRLS WHO ROCK, a crowd-pleasing, change-making concert during Internet Week NY sponsoring girls’ education worldwide. She also worked as a journalist, and management consultant. Cynthia is a speaker on social entrepreneurship and technology in emerging markets. She has moderated panels and run workshops in the USA, Mexico, and of course Peru. In 2012, she became the recipient of a Bloomberg Businessweek and Sandbox Network Fellowship for empowering women in a remarkable way. She was named Social Innovation Rockstar by We Love Bold. Her work has been profiled by Bloomberg Businessweek, EcoSalon, Pipeline Women and been fortunate to receive a 2012 Big Ideas Festival Scholarship. Cynthia is curator of Explorers Festival 2013, a global ambassador and co-author Innovating Women: Past, Present, and Future, a campaign to crowd-create a book featuring research, stories and perspectives about women’s global participation in the innovation economy. She serves on the leadership board of New York Women Social Entrepreneurs, a nonprofit promoting young women social entrepreneurs by providing training, development, resources, networking opportunities, and general support for members. She volunteers at Project Sunshine, creating fun activities for children living with medical challenges in NY hospitals. Cynthia was born in San Borja, Lima, Peru but moved with her parents at the age of 2 to El Porvenir, Trujillo, Peru. Due to economic reasons, her parents decided to move the family to the US to escape poverty and pursue a better quality of life when she was 4 years old. Cynthia grew up in Elizabeth, New Jersey, but later moved to Union, New Jersey. She attended Saint Anthony’s School in Elizabeth, New Jersey where religious, social, and intellectual principles where instilled into the minds and hearts of each child. She attended and graduated from Elizabeth High School, and Kean University. Since the age of 12, she’s launched with her family several businesses in New Jersey where she learned about entrepreneurship, culture and collaboration. She is fluent in English, Spanish, intermediate in Portuguese. She lives in Brooklyn, NY.