In March of 2014, I co-founded a learning game company called codeSpark. Our first product is an app that teaches kids ages 5-8 about computer science. I spent the last 15 years as an executive or founder at 3 independent start-ups and top tech incubator Idealab. The start-ups include a very successful interactive agency focused on data driven strategy and design and online dating company eHarmony. In June of 2013, I had an epiphany while working with Bill Gross at IdeaLab. It shocked me to learn that computer science education had changed very little in the 30 years since my own painful brush with BASIC when I was a teen. Studies showed that kids as young as 5 benefit from the study of computer science with improved logic, math and reading comprehension scores but the “new” generation of computer science tools and games were surprisingly similar to the boring tools used decades ago. I knew immediately that I needed to start a company that would help ALL kids of ALL abilities become digitally literate. We play tested our way to a custom curriculum for kids 5-8, build a virtual world with a 100% visual user interface and incorporated a heavy dose of silliness to keep kids fully engaged. codeSpark’s game mechanics and art style are gender neutral and appeal to a broad range of learning styles and abilities. We are now ready to inspire young kids to have a life long love of computer science!