The use of mobile gaming for the dual purpose of education and entertainment is a new idea in India. Hilmi Quraishi is using mobile telephony to bring important public health messages to the masses. He envisages the widest and deepest reach through the mobile phone, the computer, and the internet—the technology tools of the future—to combat various health and other critical social problems by delivering useful knowledge products in the form of games.
FreedomTB is a "Technology for Health" Initiative of ZMQ to combat Tuberculosis through mobile phones by creating "high-impact low-cost" general mass Awareness through mobile phone games; targeted m-Training interventions for healthcare providers using Smart phones; implementing Universal TB Management platform; and connecting patients for Adherence & Compliance through mobile phones.
Within ZMQ, "Empower She" provides a grass-roots training program for women in Asia and Africa on issues related to Rural Women technology. Empower She has 2 goals: 1) gender equality and 2) promotion of appropriate technology. We train simple scientific techniques, to broaden women’s knowledge and help them achieve economic power.
Freedom HIV/AIDS is the largest social initiative to fight HIV/AIDS using mobile phone games and reaching to over 42 million users across the globe.