We want to create a sustainable position for the Emirati culture within the UAE, and advocate for the Emirati brand identity worldwide. This we will do by unleashing the Emirati human potentials and by creating economic opportunities for isolated unemployable local communities with outdated skills. Khalifa Fund initiated the Sougha initiative for this purpose. Today Sougha is a social enterprise that acts on behalf of local artisans.
Khalifa Fund (KF) promotes an entrepreneurship culture amongst UAE Nationals,who desire to start SME businesses, with the necessary support and funding. The aim is to stimulate innovation, Industrial diversification, and increase employment. KF addresses the gap of financing start ups through soft loans, that Banks are usually reluctant to address.