Mark Pedersen

mpedersen

Mark Pedersen's picture
Name: Mark Pedersen
Organization: Frogtek
Website: http://www.frogtek.org
Title: COO

Challenge Entries

We bring affordable, high-impact technology to low-income entrepreneurs in emerging markets to help them increase the profits of their businesses, access new credit sources and connect with educators, suppliers and each other.

Nous fournissons aux entrepreneurs à faibles revenus des marchés émergents une solution technologique abordable et très efficace pour les aider à améliorer les bénéfices de leurs entreprises, accéder à de nouvelles sources de crédit et se connecter avec des formateurs, des fournisseurs et d'autres micro-entrepreneurs. Notre produit principal est une application de gestion de point de vente disponible pour les smartphones fonctionnant sous Android et spécialement conçue pour les petits commerces latino-américains.

Trazemos tecnologia acessível e de alto impacto para empreendedores de baixa renda em mercados emergentes para ajudá-los a aumentar os lucros de seus negócios, ter acesso a novas fontes de crédito e se conectar com os educadores, fornecedores e entre si. Nosso principal produto é um aplicativo de ponto-de-venda (Tiendatek) que funciona em smartphones Android e é projetado especificamente para lojas "mom-and-pop" na América Latina.

Llevamos tecnología accesible y de alto impacto a empresarios de bajos ingresos en los mercados emergentes para ayudarles a aumentar las ganancias de sus negocios, acceder a nuevas fuentes de crédito y conectarlos con los educadores, proveedores y con sus pares.

We bring affordable, high-impact technology to low-income entrepreneurs in emerging markets to help them increase the profits of their businesses, access new credit sources and connect with educators, suppliers and each other.

Our first product is an educational and accounting program that runs on mobile phones that we designed with and for BOP micro-entrepreneurs. The application allows shopkeepers to track revenues, purchases and costs, and in return they receive personalized recommendations and access to value-added services. All of the information on the phone synchronizes wirelessly with our servers in real-time.

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