Matthias Fuchs is a physician by training with a broad background and over 30 years of experience in HealthCare in different areas and geographies. He considers himself a true generalist with a passion for innovative approaches & solutions that are both consumer- and customer centric. After studying medicine in Germany and Brazil and 5 years in hospital and academia, Matthias worked for the German Ministry of Health in the area of Health & Drug policies, before joining industry, where he spent 11 years with Procter&Gamble in the UK and Germany. Since 5 years he is with Boehringer Ingelheim (BI), a large family-owned pharmaceutical company, where he is part of an incubator for innovative business models in HealthCare. Over the past 2 years Matthias played an active role in BI’s MakingMoreHealth initiative, a joint venture with Ashoka. He recently founded a Microbrewery with the ambition to shake up the industry with innovative handcrafted Ales.