Pharlymaviec Musadi (b. 1976), is owner and General Manager of Distribute Merchandising and Parental Advisory Baby Clothing, an independent street wear company in Bandung. He started his business with just US$ 22 in 2000. Today he produces official t-shirts for top Indonesian and Malaysian bands. He established the Adikaka youth foundation which runs "Neverland supervised playground" for children in urban slum areas and the “Never Grow Up” campaign to encourage people to play with children.
In 2008 he was shortlisted as finalist for the British Council International Young Creative Enterpreneur of the year 2008, and was also granted the Danamon Awards, as social enterpreneur of the year 2008, micro business category, as a company that not only achived financial success but also helped social improvement among poor children in his community in Bandung.