Simon Berry

ColaLife

Simon Berry's picture
Name: Simon Berry
Organization: ColaLife
Website: http://colalife.org
Title: founder and trustee
Bio:
I am the founder of ColaLife, and bring a life-time’s experience in cross-sector stakeholder relations, rural development, open innovation and new media to make the ColaLife vision a reality. I've been labelled as an innovator/social entrepreneur. I gained community development expertise in South America (early 80s) and managed innovative projects in the UK and abroad since 1984, when he was commissioned by the British Overseas Development Agency (ODA, now DfID) to manage a politically sensitive co-operation project at Alexandria University, Egypt. From 1986-9 I managed institutional development in Northern Zambia (ODA) as part of the District Development Supportt Programme. On my return to UK I combined international consultancy with establishing a UK-based charity/social enterprise (ruralnet|uk), which brought internet-based innovations and early social media applications to support rural areas in the UK and support networks. I have managed partnership projects, both large and small, including the EU funded Regionet project (EU contribution of 3.4 mECU; 34 public, private and NGO partners from 9 countries). More recently, I have managed a cross-departmental Ministerial Task Force for the Department for Environment, Food and Rural Affairs (UK) involving 4 Ministers and 16 NGOs, where my team won the national Compact Award for Excellence in cross-sector working. In 2010 I was selected by Honda to join their 'Dream Factory' which consists of 9 (soon to be 10) 'cultural engineers' - people trying the realise their dreams. Simon has won a number of other awards and nominations in social enterprise and open innovation, and is qualified in Project Management in addition to Undergraduate and Masters degrees.

Challenge Entries

Coca-Cola est vendu partout dans le monde, et pourtant les médicaments essentiels (ME) sont difficiles à obtenir dans les communautés rurales des pays en voie de développement ; le secteur public africain en pâtit. La diarrhée tue 1,5 millions d'enfants par an : plus que le SIDA, la malaria et la rougeole combinés. Plus de 70% de l'Afrique manque de sels de réhydratation orale (SRO) ou de zinc. L'OMS recommande des «kits» intégrés, des «forces du marché», des «stratégies de livraison innovantes» et des matériaux éducatifs pour pouvoir toucher les communautés rurales.

Coca-cola chega a todos os lugares, até mesmo onde os medicamentos essenciais quase não conseguem chegar, como em comunidades rurais dos países em desenvolvimento. A diarréia mata 1,5M de crianças/ano: mais do que AIDS, malária e sarampo juntos. A OMS recomenda kits integrados, forças de mercado, estratégias de entrega inovadoras e materiais educativos para chegar às comunidades rurais. No entanto, os custos de transporte são muito altos: 40% do preço. As mães caminham 30km até um posto de saúde.

Coca-Cola llega a todos lados, sin embargo los medicamentos esenciales (ME) son difíciles de conseguir en las comunidades rurales de African. La diarrea mata a 1.5 millón de niños p/año: más que el SIDA, la malaria y el sarampión juntos. Más del 70% de la población de África no cuenta con sales de rehidratación oral SRO/zinc. Los costos de transporte son prohibitivos: 40% de los precios. Las madres pueden caminar 30 Km para llegar a un puesto de salud y encontrar que no cuentan con stock de ME.

Coca-Cola gets everywhere, yet essential medicines (EMs) are hard to get in rural developing world communities; African public sectors struggle. Diarrhoea kills 1.5 million children/yr: more than AIDS, malaria and measles combined. Over 70% in Africa go without Oral Rehydration Salts (ORS)/zinc. WHO recommend integrated ‘kits’, and ‘market forces’, ‘innovative delivery strategies’ and educational materials, to reach rural communities. Yet transport costs are prohibitive: 40% of prices. Mothers may walk 30 km to a Health Post, to find essential medicines out-of-stock.