Dr. Simone Ahuja is the founder of Blood Orange, a marketing and strategy advisory boutique with a focus on innovation and emerging markets. Headquartered in Minneapolis, with partners around the globe, Blood Orange shares and practices business principles learned through extensive work in India, including jugaad - a frugal, flexible and inclusive approach to innovation inspired by emerging markets. Simone has conducted extensive background, ethnographic and academic research on innovation occurring at the grassroots level in emerging markets to that of US based multinationals. Coupled with her own experience working with transnational teams, this experience has given her a holistic lens through which to view the mindset and principles of emerging markets-inspired innovation - and its relevance in a global context. Simone is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012). Jugaad Innovation has been published in the US, Brazil and India, where it is now a #1 business bestseller.
Ahuja has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City. She provides advisory services, keynotes and interactive frugal innovation labs to entrepreneurs, academic institutions, and corporations including PepsiCo, Best Buy, Procter & Gamble, 3M, ECOLAB, the World Economic Forum, MIT, and Harvard University. She is a regular columnist for HBR.org.