Radio Kancha Parlaspa FM 91.9

Radio Kancha Parlaspa FM 91.9

Project Summary
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Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

To spread radio programs that are capable of aware people –from popular neighborhoods, and especially poor people working in food markets in Chochabamba, Bolivia– about the importance of hygiene and health inside family and work.

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Positioning of your initiative on the mosaic diagram:
Which of these barriers is the primary focus of your work?

Public information alone doesn’t change behaviors

Which of the principles is the primary focus of your work?

Move people up the sanitation ladder

If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic

This field has not been completed

What is your signature innovation, your new idea, in one sentence?

To spread radio programs that are capable of aware people –from popular neighborhoods, and especially poor people working in food markets in Chochabamba, Bolivia– about the importance of hygiene and health inside family and work.

Describe your innovation. What makes your idea unique and different than others doing work in the field?

The characteristic of Kancha Parlaspa Radio is that it has direct contact with the people they are addressed to by their participation in the production of their own radio programs. They are creators of their own programs in which their needs are reflected. The purpose is that they assume themselves as changemaker leaders of the situation they suffer. Our attention is focused on people that work in popular markets and live in poor areas where they don’t have access to water services. Cochabamba is a city with water shortage and its supply is controlled. In many cases, there is no water in the poorest neighborhoods and sewers don’t even exist. It’s important, then, to ration the water even for hygiene or personal consumption. So radio programs can be very useful.
Kancha Parlaspa Radio doesn’t have specialized programs on hygiene and sanitation: these subjects are dealt inside the programs. In this way, microphones are constantly open to organizations and professionals that offer advices about use of water, sanitary services and hygiene inside homes. To have a more direct contact with the people, broadcasting is also from markets and popular neighborhoods of the city.

Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?

The programs in which hygiene and sanitation organizations and professionals participate are the main programs inside the radio. It’s created a dialogue atmosphere between broadcasters and beneficiaries, where they have the opportunity to express their opinions, worries and specific problems. The intention is that these requests are listened by authorities in charge of decision-making.

How do you plan to expand your innovation?

Our plan is to expand the radio formats that we use today, which means that broadcasting not only is from the studio but also from the neighborhoods with water, sanitation, and hygiene problems. Since long time ago, Kancha Parlaspa Radio is doing this, especially in popular markets, where reproductive health specialists, dentists, and health agents offer advice on their specific areas. However, it’s expected to expand more this service, not only in the markets and neighborhoods but to different organizations of the civil society.

Do you have any existing partnerships, and if so, how do you create them?

Kancha Parlaspa Radio has agreements with local organizations such as Centro Marie Stopes, an organization addressed to women’s reproductive health. We also receive special radio programs from national and international organizations about subjects on water, health and sanitation. The main power of this radio station is people’s participation because with them the change begins. In the last two years MISEREOR, financer of the Catholic Church with headquarters in Germany, has supported us in two projects related with our activities and goals. ASHOKA economically help our Director over three years.

Provide one sentence describing your impact/intended impact.

People’s active participation through the media, in subjects related to their own development: in this case, hygiene and sanitation.

What are the main barriers to creating or achieving your impact?

Many times people don’t realize or don’t measure the consequence of these behaviors in short and long-term, for example water pollution.

How many people have you served or plan to serve?

Normally we have direct contact with 500 people. Our best hook is the female soccer championships that we periodically organize.
Indirectly, the radio has a big audience but there are not specialized companies for rating measurements.





Please list any other measures of the impact of your innovation?

Kancha Parlaspa Radio has been working for more than 12 years for the direct participation of people in the media. This radio station has positioned itself as a participative radio with a different format. There are many direct beneficiaries that have turned into producers of their own programs and into changemaker leaders. The State and private companies periodically send us information about social campaigns that they want to implement.
- The State and the private companies pay for spaces for the provision of information about specific social and health campaigns.
- Social NGOs come to the radio to be in contact with the social sectors the radio works with.
During this time, the radio station has impelled subjects related to people’s comprehensive development. Many health organizations and independent professionals have been part of the work that Kancha Parlaspa does and have become solidary with the democratic principles of equality and with the constant pursuance of improvement of the quality of life of people with limited resources.

Is there a policy intervention element to your innovation, if so please describe?

We have known that our radio has influence in local and prefectural authorities which sometimes took action to solve social problems after hearing our radio.
The base organizations we work with have direct contact with authorities and they demand for attention of their needs.

Exactly who are the beneficiaries of your innovation?

Programs and services that Kancha Parlaspa Radio offer are addressed not only to poor people that work in popular markets every day (mainly in the area “La Cancha”, from where the name of the station comes), but also to the people that live in the poor areas of the city. These areas, in many cases, lack of attention and services. These people are the ones that most need orientation about water and sanitation subjects. These are the main health problems in the area.

How is your initiative financed (or how do you expect your initiative will be financed)?

Kancha Parlaspa Radio is a private organization financed only with advertising and occasionally with rented spaces. In different opportunities received financing from international organizations such as SOLIDARIDAD, WACC, ASHOKA, and MISEREOR.

Provide information on your finances and organization:

? Annual Budget (2007 fiscal year): USD 15,000
1. Annual Budget in the last two years (2005-2006):
2005: USD 13,500
2006: USD 15,000
? Average Annual Income: USD 16,500
Advertising, rented spaces, occasional support from organizations for specific and short projects.
Advertising: 10%
Rented Spaces: 80%
Others (support for specific projects): 10%
Full-time: 8
Part-time: 4
Volunteers: between 2 and 3 each semester, mainly university students.

What is the potential demand for your innovation?

To reach more people with programs more concentrated on their specific problematic.

What are the main barriers to financial sustainability?

The main barrier is the fact that we are registered as a private organization and not as NGO.

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