What is your signature innovation, your new idea, in one sentence?
To spread radio programs that are capable of aware people –from popular neighborhoods, and especially poor people working in food markets in Chochabamba, Bolivia– about the importance of hygiene and health inside family and work.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
The characteristic of Kancha Parlaspa Radio is that it has direct contact with the people they are addressed to by their participation in the production of their own radio programs. They are creators of their own programs in which their needs are reflected. The purpose is that they assume themselves as changemaker leaders of the situation they suffer. Our attention is focused on people that work in popular markets and live in poor areas where they don’t have access to water services. Cochabamba is a city with water shortage and its supply is controlled. In many cases, there is no water in the poorest neighborhoods and sewers don’t even exist. It’s important, then, to ration the water even for hygiene or personal consumption. So radio programs can be very useful.
Kancha Parlaspa Radio doesn’t have specialized programs on hygiene and sanitation: these subjects are dealt inside the programs. In this way, microphones are constantly open to organizations and professionals that offer advices about use of water, sanitary services and hygiene inside homes. To have a more direct contact with the people, broadcasting is also from markets and popular neighborhoods of the city.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?
The programs in which hygiene and sanitation organizations and professionals participate are the main programs inside the radio. It’s created a dialogue atmosphere between broadcasters and beneficiaries, where they have the opportunity to express their opinions, worries and specific problems. The intention is that these requests are listened by authorities in charge of decision-making.
How do you plan to expand your innovation?
Our plan is to expand the radio formats that we use today, which means that broadcasting not only is from the studio but also from the neighborhoods with water, sanitation, and hygiene problems. Since long time ago, Kancha Parlaspa Radio is doing this, especially in popular markets, where reproductive health specialists, dentists, and health agents offer advice on their specific areas. However, it’s expected to expand more this service, not only in the markets and neighborhoods but to different organizations of the civil society.
Do you have any existing partnerships, and if so, how do you create them?
Kancha Parlaspa Radio has agreements with local organizations such as Centro Marie Stopes, an organization addressed to women’s reproductive health. We also receive special radio programs from national and international organizations about subjects on water, health and sanitation. The main power of this radio station is people’s participation because with them the change begins. In the last two years MISEREOR, financer of the Catholic Church with headquarters in Germany, has supported us in two projects related with our activities and goals. ASHOKA economically help our Director over three years.